Find Research Outputs

Search results

• 2019

  Consumer Envy and Foreign Product Purchase: The Roles of Brand Cultural Symbolism and National Representativeness

  POON, P., 10 Jun 2019.

  Research output: Other Conference Contributions › Conference Paper (other) › Other Conference Paper › peer-review

• Consumer Trust in Internet Marketing and Direct Selling in China

  POON, P. & ALBAUM, G., Jul 2019, In: Journal of Relationship Marketing. 18, 3, p. 216-232 17 p.

  Research output: Journal Publications › Journal Article (refereed) › peer-review

  • Direct Selling
  • Internet Marketing
  • Consumer Trust
  • China
  • B2C Marketing
  3 Citations (Scopus)

• Sexy or smart? The impact of endorser ethnicity and portrayal on Chinese women’s attitudes toward luxury advertising

  YIN, C., POON, S. C. P., SUN, Y. & BI, N., 11 Sep 2019, In: Asia Pacific Journal of Marketing and Logistics.

  Research output: Journal Publications › Journal Article (refereed) › peer-review

  • Luxury
  • Ethnic Groups
  • Self-esteem
  • Luxury Goods
  • Luxury Brands
  1 Scopus Citations
• 2018

  Exploring Trust in Direct Selling and Internet Marketing: A Study of Chinese Consumers

  POON, S. C., 23 Jun 2018, Conference Proceedings of 2nd Australia and New Zealand Conference on Advanced Research (ANZCAR -2018). HOLMES, L. (ed.). Asia Pacific Institute of Advanced Research (APIAR), Vol. 2.

  Research output: Book Chapters | Papers in Conference Proceedings › Conference paper (refereed) › peer-review

  • Direct Selling
  • Internet Marketing
  • Chinese Consumers
  • Interpersonal Trust
  • Salesperson
• 2017

  Brand experience and customer citizenship behavior : the role of brand relationship quality

  XIE, L., POON, S. C. P. & ZHANG, W., 2017, In: Journal of Consumer Marketing. 34, 3, p. 268-280 13 p.

  Research output: Journal Publications › Journal Article (refereed) › peer-review

  • Brand Experience
  • Brand Relationship
  • Citizenship Behavior
  • Relationship Quality
  • Rating
  34 Citations (Scopus)

• Exploring risks, advantages and interpersonal trust in buyer-salesperson relationships in direct selling in a non-western country

  POON, P., ALBAUM, G. & YIN, C-Y., 1 Jan 2017, In: International Journal of Retail and Distribution Management. 45, 3, p. 328-342 15 p.

  Research output: Journal Publications › Journal Article (refereed) › peer-review

  • Direct Selling
  • Interpersonal Trust
  • Salesperson
  • Buyers
  • Repurchase Intention
  10 Citations (Scopus)

• The Role of Consumer Envy in Animosity and Foreign Product Purchase

  POON, S. C., ZHOU, L. & YIN, C-Y., 12 Jul 2017.

  Research output: Other Conference Contributions › Conference Paper (other) › Research › peer-review

• Yesterday once more? Autobiographical memory evocation effects on tourists' post-travel purchase intentions toward destination products

  YIN, C-Y., POON, S. C. P. & SU, J-L., 1 Aug 2017, In: Tourism Management. 61, p. 263-274 12 p.

  Research output: Journal Publications › Journal Article (refereed) › peer-review

  • purchase
  • Purchase Intention
  • tourist
  • Tourists
  • travel
  11 Citations (Scopus)
• 2016

  Consumer attributions toward brand-harm crisis : the role of corporate brand dominance

  POON, S. C. P. & ZHOU, L., 1 Jan 2016, Globalization : developments, opportunities and challenges : proceedings of the Twenty-fifth Annual World Business Congress, June 15-19, 2016, London, United Kingdom. International Management Development Association, p. 185-189 5 p.

  Research output: Book Chapters | Papers in Conference Proceedings › Conference paper (refereed) › peer-review

  • Corporate Brand
  • Attribution
  • Publicity
  • Causality
  • Corporate Branding

• Consumer reactions to corporate social responsibility brands : the role of face concern

  WAN, L. C., POON, S. C. P. & YU, C., 1 Jan 2016, In: Journal of Consumer Marketing. 33, 1, p. 52-60 9 p.

  Research output: Journal Publications › Journal Article (refereed) › peer-review

  • Corporate Social Responsibility
  • Social Responsibility
  • Consumer Response
  • Quality Perception
  • Personal Values
  15 Citations (Scopus)

• Consumers' attributions and brand evaluations in product-harm crises : the role of implicit theories of personality

  YIN, C. Y., YU, H. Y. & POON, P., 1 Jan 2016, In: Journal of Consumer Behaviour: An International Research Review. 15, 1, p. 87-95 9 p.

  Research output: Journal Publications › Journal Article (refereed) › peer-review

  • Personality
  7 Citations (Scopus)

• Managing opportunism in China : the roles of Guanxi, environmental uncertainty, and management culture

  WONG, A. H. K., TIAN, Y. & POON, P., 4 Apr 2016, In: Journal of Global Marketing. 29, 2, p. 98-111 14 p.

  Research output: Journal Publications › Journal Article (refereed) › peer-review

  • Management Culture
  • Guanxi
  • Environmental Uncertainty
  • Opportunism
  • Environmental Management
  1 Scopus Citations

• Negative Brand Publicity and Consumer Attributions

  POON, S. C. & ZHOU, L., 7 Jan 2016.

  Research output: Other Conference Contributions › Conference Paper (other) › Research › peer-review

• The impact of endorser ethnicity and portrayal on Chinese women’s attitude toward luxury advertising

  YIN, C-Y. & POON, S. C. P., 1 Jul 2016, 2016 Global Marketing Conference at Hong Kong Proceedings. Global Alliance of Marketing and Management Associations, p. 808-809 2 p.

  Research output: Book Chapters | Papers in Conference Proceedings › Conference paper (refereed) › peer-review

  • Luxury
  • Ethnic Groups
  • Luxury Brands
  • Self-reference
  • China

• The impact of other group members on tourists’ travel experiences : a study of domestic package tours in China

  YIN, C. Y. & POON, S. C. P., 1 Jan 2016, In: International Journal of Contemporary Hospitality Management. 28, 3, p. 640-658 19 p.

  Research output: Journal Publications › Journal Article (refereed) › peer-review

  • Tour Package
  • Group Package Tour
  • Tourists
  • travel
  • China
  17 Citations (Scopus)

• The Role of Brand Relationship Quality in the Effect of Brand Experience on Customer Citizenship Behaviour

  POON, S. C., XIE, L. & ZHANG, W., 27 May 2016.

  Research output: Other Conference Contributions › Conference Paper (other) › Research › peer-review

• 奢侈品营销与管理: Luxury : marketing and management

  LANGER, D. A., HEIL, O. P. & 潘盛聪, 2016, 北京: 中国人民大学出版社. 333 p.

  Research output: Scholarly Books | Reports | Literary Works › Book (Author)
• 2015

  Consumers' reactions to global versus local advertising appeals : a test of culturally incongruent images in China

  ZHOU, L., POON, S. C. P. & WANG, H., 1 Mar 2015, In: Journal of Business Research. 68, 3, p. 561-568 8 p.

  Research output: Journal Publications › Journal Article (refereed) › peer-review

  • Persuasion Knowledge Model
  • China
  • Consumer Culture
  • Symbol
  • Marketing Communications
  14 Citations (Scopus)

• Word-of-Mouth and Luxury Brand Consumption: The Role of Attitude Functions

  ALBAUM, G., POON, S. C. & YIN, C-Y., Jun 2015.

  Research output: Other Conference Contributions › Abstract › peer-review

  • Luxury Brands
  • Word-of-mouth
  • Counterfeit
  • Subjective Norm
  • Brand Evaluation
• 2014

  Impact of placard language on emotional responses

  YIN, C. Y. & POON, P., Nov 2014, In: Annals of Tourism Research. 49, p. 138-140 3 p.

  Research output: Journal Publications › Journal Article (refereed) › peer-review

• The Impact of Negative Brand Publicity on Hotel Consumers in China

  POON, S. C., XIE, L. & GAO, T., 2014.

  Research output: Other Conference Contributions › Conference Paper (other) › Research › peer-review

• Tourist views on green brands: The role of face concern

  WAN, L. C. & POON, P., May 2014, In: Annals of Tourism Research. 46, p. 173-175 3 p.

  Research output: Journal Publications › Journal Article (refereed) › peer-review

  • Green Brand
  • Green Hotel
  • tourist
  • Tourists
  • consultancy
  4 Citations (Scopus)
• 2013

  Consumer Responses to Negative Publicity in the Hospitality Industry

  POON, S. C., Aug 2013, Proceedings of the 6th International Colloquium on Business & Management (ICBM). Prince of Songkla University

  Research output: Book Chapters | Papers in Conference Proceedings › Conference (Extended Abstracts)

  Open Access

  • Negative Publicity
  • Consumer Response
  • Hospitality Industry
  • Publicity
  • Hotels

• Self-discrepancy and consumer responses to counterfeit products

  PENG, L., WAN, C. . L. & POON, S. C. P., 1 Nov 2013, Multinationals and global consumers : tension, potential and competition. Palgrave Macmillan, p. 207-224 18 p.

  Research output: Book Chapters | Papers in Conference Proceedings › Book Chapter › Research › peer-review

  • Counterfeit
  • Consumer Response
  • Counterfeiting
  • Discrepancy
  • Purchase
• 2012

  Corporate ability and corporate social responsibility in a developing country : the role of product involvement

  ZHOU, Y., POON, S. C. P. & HUANG, G., 13 Jul 2012, In: Journal of Global Marketing. 25, 1, p. 45-56 12 p.

  Research output: Journal Publications › Journal Article (refereed) › peer-review

  • Corporate Social Responsibility
  • Product Involvement
  • Developing Countries
  • Product Evaluation
  • Consumer Evaluation
  3 Citations (Scopus)

• Ethical and social issues in global marketing

  POON, S. C. P., 13 Jul 2012, In: Journal of Global Marketing. 25, 1, p. 1-2 2 p.

  Research output: Journal Publications › Journal Article (refereed) › peer-review

• Implementation of service-learning in business education : issues and challenges

  POON, S. C. P., CHAN, T. S. & ZHOU, L., 21 Feb 2012, In: Journal of Teaching in International Business. 22, 3, p. 185-192 8 p.

  Research output: Journal Publications › Journal Article (refereed) › peer-review

  • Business Education
  • Service Learning
  • business education
  • learning
  • Stakeholders
  13 Citations (Scopus)

• Managing trust in direct selling relationships

  POON, S. C. P., ALBAUM, G. & CHAN, S. F. P., 1 Jan 2012, In: Marketing Intelligence and Planning. 30, 5, p. 588-603 16 p.

  Research output: Journal Publications › Journal Article (refereed) › peer-review

  • Direct Selling
  • Hong Kong
  • Salesperson
  • Business Location
  • Repurchase Intention
  23 Citations (Scopus)

• Segmenting blood donors in developing countries

  ZHOU, Y., POON, S. C. P. & YU, C., 1 Jan 2012, In: Marketing Intelligence and Planning. 30, 5, p. 535-552 18 p.

  Research output: Journal Publications › Journal Article (refereed) › peer-review

  • Blood Donation
  • Developing Countries
  • Information Acquisition
  • Communication Strategies
  • Segmentation
  3 Citations (Scopus)

• Self-Discrepancy and Consumers' Attitude and Purchase Intention toward Counterfeits

  PENG, L., WAN, L. C-Y. & POON, P. S-C., Dec 2012. 20 p.

  Research output: Other Conference Contributions › Conference Paper (other) › Other Conference Paper › peer-review

  • Counterfeit
  • Consumer Attitudes
  • Discrepancy
  • Purchase Intention
  • Hong Kong

• Using response behaviour theory to solicit survey participation in consumer research: An empirical study

  EVANGELISTA, F., POON, S. C. P. & ALBAUM, G., 1 Jan 2012, In: Journal of Marketing Management. 28, 9-10, p. 1174-1189 16 p.

  Research output: Journal Publications › Journal Article (refereed) › peer-review

  • Consumer Research
  • Participation
  • Empirical Study
  • Cognitive Dissonance
  • Self-perception
  5 Citations (Scopus)
• 2011

  A Study of the Impact of Face Concern on CSR Brands

  WAN, L. C., POON, S. C. & YU, C., 20 Aug 2011.

  Research output: Other Conference Contributions › Abstract

• Consumer Reactions to CSR Brands: The Role of Face Concern

  WAN, L., POON, P. & YU, C., 2011.

  Research output: Other Conference Contributions › Conference Paper (other) › Other Conference Paper › peer-review

• Susceptibility to global consumer culture : a cross-cultural study

  POON, S. C. P. & ZHOU, L., 1 Jan 2011, AP: Asia-Pacific Advances in Consumer Research Volume 9. Association for Consumer Research, p. 360-361 2 p.

  Research output: Book Chapters | Papers in Conference Proceedings › Book Chapter › Research › peer-review

  • Consumer Culture
  • Cross-cultural Studies
  • Susceptibility
  • Communication Strategies
  • Positioning Strategies

• The effect of word-of-mouth on the purchase of genuine and counterfeit luxury brands

  POON, S. C. P., CHAN, T. S. & WANG, W., 1 Jan 2011, Challenges and opportunities of global business in the new millennium : contemporary issues and future trends : proceedings of the Twentieth Annual World Business Congress, July 3-7, 2011 Poznan University of Economics Poznan, Poland. International Management Development Association, p. 521-528 8 p.

  Research output: Book Chapters | Papers in Conference Proceedings › Conference paper (refereed) › peer-review

  • Luxury Brands
  • Counterfeit
  • Word-of-mouth
  • Brand Evaluation
  • Purchase

• The Effects of Image Congruence and Self-Monitoring on Product Evaluations: A Comparison between Genuine and Counterfeit Products

  PENG, L., WONG, A. & POON, S. C., 21 Aug 2011.

  Research output: Other Conference Contributions › Abstract