Consumer Envy and Foreign Product Purchase: The Roles of Brand Cultural Symbolism and National Representativeness
POON, P., 10 Jun 2019.Research output: Other Conference Contributions › Conference Paper (other) › Other Conference Paper › peer-review
Consumer Trust in Internet Marketing and Direct Selling in China
POON, P. & ALBAUM, G., Jul 2019, In : Journal of Relationship Marketing. 18, 3, p. 216-232 17 p.Research output: Journal Publications › Journal Article (refereed)
Sexy or smart? The impact of endorser ethnicity and portrayal on Chinese women’s attitudes toward luxury advertising
YIN, C., POON, S. C. P., SUN, Y. & BI, N., 11 Sep 2019, In : Asia Pacific Journal of Marketing and Logistics.Research output: Journal Publications › Journal Article (refereed)
Exploring Trust in Direct Selling and Internet Marketing: A Study of Chinese Consumers
POON, S. C., 23 Jun 2018, Conference Proceedings of 2nd Australia and New Zealand Conference on Advanced Research (ANZCAR -2018). HOLMES, L. (ed.). Asia Pacific Institute of Advanced Research (APIAR), Vol. 2.Research output: Book Chapters | Papers in Conference Proceedings › Conference paper (refereed)
Brand experience and customer citizenship behavior : the role of brand relationship quality
XIE, L., POON, S. C. P. & ZHANG, W., 2017, In : Journal of Consumer Marketing. 34, 3, p. 268-280 13 p.Research output: Journal Publications › Journal Article (refereed)
Exploring risks, advantages and interpersonal trust in buyer-salesperson relationships in direct selling in a non-western country
POON, P., ALBAUM, G. & YIN, C-Y., 1 Jan 2017, In : International Journal of Retail and Distribution Management. 45, 3, p. 328-342 15 p.Research output: Journal Publications › Journal Article (refereed)
The Role of Consumer Envy in Animosity and Foreign Product Purchase
POON, S. C., ZHOU, L. & YIN, C-Y., 12 Jul 2017.Research output: Other Conference Contributions › Conference Paper (other) › Research › peer-review
Yesterday once more? Autobiographical memory evocation effects on tourists' post-travel purchase intentions toward destination products
YIN, C-Y., POON, S. C. P. & SU, J-L., 1 Aug 2017, In : Tourism Management. 61, p. 263-274 12 p.Research output: Journal Publications › Journal Article (refereed)
Consumer attributions toward brand-harm crisis : the role of corporate brand dominance
POON, S. C. P. & ZHOU, L., 1 Jan 2016, Globalization : developments, opportunities and challenges : proceedings of the Twenty-fifth Annual World Business Congress, June 15-19, 2016, London, United Kingdom. International Management Development Association, p. 185-189 5 p.Research output: Book Chapters | Papers in Conference Proceedings › Conference paper (refereed)
Consumer reactions to corporate social responsibility brands : the role of face concern
WAN, L. C., POON, S. C. P. & YU, C., 1 Jan 2016, In : Journal of Consumer Marketing. 33, 1, p. 52-60 9 p.Research output: Journal Publications › Journal Article (refereed)
Consumers' attributions and brand evaluations in product-harm crises : the role of implicit theories of personality
YIN, C. Y., YU, H. Y. & POON, P., 1 Jan 2016, In : Journal of Consumer Behaviour: An International Research Review. 15, 1, p. 87-95 9 p.Research output: Journal Publications › Journal Article (refereed)
Managing opportunism in China : the roles of Guanxi, environmental uncertainty, and management culture
WONG, A. H. K., TIAN, Y. & POON, P., 4 Apr 2016, In : Journal of Global Marketing. 29, 2, p. 98-111 14 p.Research output: Journal Publications › Journal Article (refereed)
Negative Brand Publicity and Consumer Attributions
POON, S. C. & ZHOU, L., 7 Jan 2016.Research output: Other Conference Contributions › Conference Paper (other) › Research › peer-review
The impact of endorser ethnicity and portrayal on Chinese women’s attitude toward luxury advertising
YIN, C-Y. & POON, S. C. P., 1 Jul 2016, 2016 Global Marketing Conference at Hong Kong Proceedings. Global Alliance of Marketing and Management Associations, p. 808-809 2 p.Research output: Book Chapters | Papers in Conference Proceedings › Conference paper (refereed)
The impact of other group members on tourists’ travel experiences : a study of domestic package tours in China
YIN, C. Y. & POON, S. C. P., 1 Jan 2016, In : International Journal of Contemporary Hospitality Management. 28, 3, p. 640-658 19 p.Research output: Journal Publications › Journal Article (refereed)
The Role of Brand Relationship Quality in the Effect of Brand Experience on Customer Citizenship Behaviour
POON, S. C., XIE, L. & ZHANG, W., 27 May 2016.Research output: Other Conference Contributions › Conference Paper (other) › Research › peer-review
奢侈品营销与管理: Luxury : marketing and management
LANGER, D. A., HEIL, O. P. & 潘盛聪, 2016, 北京: 中国人民大学出版社. 333 p.Research output: Scholarly Books | Reports | Literary Works › Book (Author)
Consumers' reactions to global versus local advertising appeals : a test of culturally incongruent images in China
ZHOU, L., POON, S. C. P. & WANG, H., 1 Mar 2015, In : Journal of Business Research. 68, 3, p. 561-568 8 p.Research output: Journal Publications › Journal Article (refereed)
Word-of-Mouth and Luxury Brand Consumption: The Role of Attitude Functions
ALBAUM, G., POON, S. C. & YIN, C-Y., Jun 2015.Research output: Other Conference Contributions › Abstract › Research › peer-review
Impact of placard language on emotional responses
YIN, C. Y. & POON, P., Nov 2014, In : Annals of Tourism Research. 49, p. 138-140 3 p.Research output: Journal Publications › Journal Article (refereed)
Tourist views on green brands: The role of face concern
WAN, L. C. & POON, P., May 2014, In : Annals of Tourism Research. 46, p. 173-175 3 p.Research output: Journal Publications › Journal Article (refereed)
Consumer Responses to Negative Publicity in the Hospitality Industry
POON, S. C., Aug 2013, Proceedings of the 6th International Colloquium on Business & Management (ICBM). Prince of Songkla UniversityResearch output: Book Chapters | Papers in Conference Proceedings › Conference (Extended Abstracts)
Self-discrepancy and consumer responses to counterfeit products
PENG, L., WAN, C. . L. & POON, S. C. P., 1 Nov 2013, Multinationals and global consumers : tension, potential and competition. Palgrave Macmillan, p. 207-224 18 p.Research output: Book Chapters | Papers in Conference Proceedings › Book Chapter
Corporate ability and corporate social responsibility in a developing country : the role of product involvement
ZHOU, Y., POON, S. C. P. & HUANG, G., 13 Jul 2012, In : Journal of Global Marketing. 25, 1, p. 45-56 12 p.Research output: Journal Publications › Journal Article (refereed)
Ethical and social issues in global marketing
POON, S. C. P., 13 Jul 2012, In : Journal of Global Marketing. 25, 1, p. 1-2 2 p.Research output: Journal Publications › Journal Article (refereed)
Implementation of service-learning in business education : issues and challenges
POON, S. C. P., CHAN, T. S. & ZHOU, L., 21 Feb 2012, In : Journal of Teaching in International Business. 22, 3, p. 185-192 8 p.Research output: Journal Publications › Journal Article (refereed)
Managing trust in direct selling relationships
POON, S. C. P., ALBAUM, G. & CHAN, S. F. P., 1 Jan 2012, In : Marketing Intelligence and Planning. 30, 5, p. 588-603 16 p.Research output: Journal Publications › Journal Article (refereed)
Segmenting blood donors in developing countries
ZHOU, Y., POON, S. C. P. & YU, C., 1 Jan 2012, In : Marketing Intelligence and Planning. 30, 5, p. 535-552 18 p.Research output: Journal Publications › Journal Article (refereed)
Self-Discrepancy and Consumers' Attitude and Purchase Intention toward Counterfeits
PENG, L., WAN, L. C-Y. & POON, P. S-C., Dec 2012. 20 p.Research output: Other Conference Contributions › Conference Paper (other) › Other Conference Paper › peer-review
Using response behaviour theory to solicit survey participation in consumer research: An empirical study
EVANGELISTA, F., POON, S. C. P. & ALBAUM, G., 1 Jan 2012, In : Journal of Marketing Management. 28, 9-10, p. 1174-1189 16 p.Research output: Journal Publications › Journal Article (refereed)
A Study of the Impact of Face Concern on CSR Brands
WAN, L. C., POON, S. C. & YU, C., 20 Aug 2011.Research output: Other Conference Contributions › Abstract › Research
Susceptibility to global consumer culture : a cross-cultural study
POON, S. C. P. & ZHOU, L., 1 Jan 2011, AP: Asia-Pacific Advances in Consumer Research Volume 9. Association for Consumer Research, p. 360-361 2 p.Research output: Book Chapters | Papers in Conference Proceedings › Book Chapter
The effect of word-of-mouth on the purchase of genuine and counterfeit luxury brands
POON, S. C. P., CHAN, T. S. & WANG, W., 1 Jan 2011, Challenges and opportunities of global business in the new millennium : contemporary issues and future trends : proceedings of the Twentieth Annual World Business Congress, July 3-7, 2011 Poznan University of Economics Poznan, Poland. International Management Development Association, p. 521-528 8 p.Research output: Book Chapters | Papers in Conference Proceedings › Conference paper (refereed)
The Effects of Image Congruence and Self-Monitoring on Product Evaluations: A Comparison between Genuine and Counterfeit Products
PENG, L., WONG, A. & POON, S. C., 21 Aug 2011.Research output: Other Conference Contributions › Abstract › Research