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Author

  • Geng CUI
2012

Cost-sensitive learning via priority sampling to improve the return on marketing and CRM investment

CUI, G., WONG, M. L. & WAN, X., 1 Jan 2012, In : Journal of Management Information Systems. 29, 1, p. 341-374 34 p.

Research output: Journal PublicationsJournal Article (refereed)

12 Citations (Scopus)

Culturally incongruent messages in international advertising

CUI, G., YANG, X., WANG, H. & LIU, H., 1 May 2012, In : International Journal of Advertising. 31, 2, p. 355-376 22 p.

Research output: Journal PublicationsJournal Article (refereed)

15 Citations (Scopus)

Decomposition of cross-country differences in consumer attitudes toward marketing

CUI, G., LUI, H. K., CHAN, T. S. & JOY, A., 1 Jan 2012, In : Journal of Consumer Marketing. 29, 3, p. 214-224 11 p.

Research output: Journal PublicationsJournal Article (refereed)

6 Citations (Scopus)

Individual differences in consumer responses to traditional versus virtual concept testing

PENG, L., CUI, G. & LI, C., 1 Jan 2012, In : Journal of Product and Brand Management. 21, 3, p. 167-175 9 p.

Research output: Journal PublicationsJournal Article (refereed)

4 Citations (Scopus)

The effect of online consumer reviews on new product sales

CUI, G., LUI, H. K. & GUO, X., 1 Jan 2012, In : International Journal of Electronic Commerce. 17, 1, p. 39-57 19 p.

Research output: Journal PublicationsJournal Article (refereed)

237 Citations (Scopus)
2011

Professional Critics or Ordinary Consumers, Whom and How Much Can We Rely on: An Empirical Investigation of the Movie Industry

PENG, L., CUI, G. & LI, C., 21 Aug 2011.

Research output: Other Conference ContributionsAbstractResearch

中國跨國公司在企業國際化過程中的外國市場選擇與進入模式

陳增聲 & 崔耕, 1 Nov 2011, In : 战略决策研究 Journal of Strategy and Decision-Making. 2, 6, p. 14-21 8 p.

Research output: Journal PublicationsJournal Article (refereed)