A 2020 perspective on “Is it always advantageous to add on item recommendation service with a contingent free shipping policy in platform retailing?”

Chunfa LI, Mingsen CHU, Chi ZHOU*, Wenqian XIE

*Corresponding author for this work

Research output: Journal PublicationsJournal Article (refereed)peer-review

2 Citations (Scopus)

Abstract

The emergence of new Internet technology has changed the e-commerce platform industry in China, and enhanced e-commerce platforms’ recommendation services. The implementation of various shipping policies also provides an effective approach for the e-commerce platform to optimize the structure of the consumer market. The combination of recommendation service and contingent free shipping has a crucial driving effect on the development of the e-commerce platform industry. In addition, the discount coupon and recommendation strategy should be attractive to researchers who are willing to take the time to highlight the relationship between coupon discounts and consumer spending levels. The experimental analysis of recommendation strategy also provides some meaningful directions and topics for researchers interested in operations management of e-commerce platform.

Original languageEnglish
Article number100960
Number of pages2
JournalElectronic Commerce Research and Applications
Volume40
Early online date13 Feb 2020
DOIs
Publication statusPublished - Mar 2020
Externally publishedYes

Bibliographical note

This work is supported by the National Natural Science Foundation of China (No. 71702129), Humanity and Social Science Youth Foundation of Ministry of Education of China (No. 17YJC630232).

Keywords

  • Contingent free shipping
  • Discount coupon
  • Platform retailing
  • Recommendation service
  • Recommendation strategy

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