“Metalude is an interactive database of conventional, lexicalized metaphors” (Goatly, 2002-2005). It has a fine categorization of lexis which has both literal and metaphorical meanings recorded in contemporary English dictionaries under different conceptual metaphors. The Metalude data supports the idea that activity in general, not just business activity, is pervasively understood as war, games, sailing. And that organizations and systems in general, not just the economy, is conceptualized as a machine, or a human body which is more or less healthy. These metaphors can be used in business discourse and general discourse to talk about business activity and activity in general. It thus becomes a question I investigated in this research, focusing on war metaphors, whether the war metaphors were used more in business discourse to talk about business activities, than they were in other texts to refer to activity in general. The study also attempted to compare the findings across English and Chinese.
|Title of host publication||Proceedings of The 9th International Conference on Asia Association for Lexicography|
|Editors||Lan LI, Jamie MCKEOWN, Liming LIU|
|Publisher||Hong Kong Polytechnic University|
|Number of pages||14|
|Publication status||Published - Jun 2015|
|Event||9th International Conference on Asia Association for Lexicography : Words, Dictionaries and Corpora: Innovations in reference science - Hong Kong Polytechnic University, Hong Kong|
Duration: 25 Jun 2015 → 27 Jun 2015
|Conference||9th International Conference on Asia Association for Lexicography : Words, Dictionaries and Corpora: Innovations in reference science|
|Abbreviated title||ASIALEX 2015|
|Period||25/06/15 → 27/06/15|
Bibliographical noteThe work described in this paper was substantially supported by a grant from Research Grants Council of Hong Kong Special Administrative Region, China (UGC/FDS11/E06/14).
- war metaphor
- business corpora
- general corpora