A Content Analysis of Alcoholic Advertisements in African American Magazines

Geng CUI, Katheleen VANSCOYOC

    Research output: Book Chapters | Papers in Conference ProceedingsConference paper (refereed)

    Abstract

    The frequency and content of alcoholic advertisements in five African American magazines are examined and documented. Differences were found in the frequency of alcoholic ads, the type of alcohol being advertised, the presentation of models and the advertising appeals employed in the magazines surveyed for this study.
    Original languageEnglish
    Title of host publicationProceedings of the 1996 Multicultural Marketing Conference
    EditorsPravat K. Choudhury
    PublisherSpringer, Cham
    Pages287-293
    ISBN (Electronic)9783319173955
    ISBN (Print)9783319173948
    DOIs
    Publication statusPublished - 1996
    EventThe First Annual International Conference on Multicultural Marketing - United States, Virginia, United States
    Duration: 16 Oct 199619 Oct 1996

    Publication series

    NameDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science
    PublisherSpringer
    ISSN (Print)2363-6165
    ISSN (Electronic)2363-6173

    Conference

    ConferenceThe First Annual International Conference on Multicultural Marketing
    CountryUnited States
    CityVirginia
    Period16/10/9619/10/96
    OtherAcademy of Marketing Science

      Fingerprint

    Cite this

    CUI, G., & VANSCOYOC, K. (1996). A Content Analysis of Alcoholic Advertisements in African American Magazines. In P. K. Choudhury (Ed.), Proceedings of the 1996 Multicultural Marketing Conference (pp. 287-293). (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). Springer, Cham. https://doi.org/10.1007/978-3-319-17395-5_54