A Content Analysis of Alcoholic Advertisements in African American Magazines

Geng CUI; Katheleen VANSCOYOC

doi:10.1007/978-3-319-17395-5_54

A Content Analysis of Alcoholic Advertisements in African American Magazines

Geng CUI, Katheleen VANSCOYOC

Research output: Book Chapters | Papers in Conference Proceedings › Conference paper (refereed) › Research

Abstract

The frequency and content of alcoholic advertisements in five African American magazines are examined and documented. Differences were found in the frequency of alcoholic ads, the type of alcohol being advertised, the presentation of models and the advertising appeals employed in the magazines surveyed for this study.

Original language	English
Title of host publication	Proceedings of the 1996 Multicultural Marketing Conference
Editors	Pravat K. Choudhury
Publisher	Springer, Cham
Pages	287-293
ISBN (Electronic)	9783319173955
ISBN (Print)	9783319173948
DOIs	https://doi.org/10.1007/978-3-319-17395-5_54
Publication status	Published - 1996
Event	The First Annual International Conference on Multicultural Marketing - United States, Virginia, United States Duration: 16 Oct 1996 → 19 Oct 1996

Publication series

Name	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Publisher	Springer
ISSN (Print)	2363-6165
ISSN (Electronic)	2363-6173

Conference

Conference	The First Annual International Conference on Multicultural Marketing
Country/Territory	United States
City	Virginia
Period	16/10/96 → 19/10/96
Other	Academy of Marketing Science

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10.1007/978-3-319-17395-5_54

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title = "A Content Analysis of Alcoholic Advertisements in African American Magazines",

abstract = "The frequency and content of alcoholic advertisements in five African American magazines are examined and documented. Differences were found in the frequency of alcoholic ads, the type of alcohol being advertised, the presentation of models and the advertising appeals employed in the magazines surveyed for this study.",

author = "Geng CUI and Katheleen VANSCOYOC",

year = "1996",

doi = "10.1007/978-3-319-17395-5_54",

language = "English",

isbn = "9783319173948",

series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",

publisher = "Springer, Cham",

pages = "287--293",

editor = "Choudhury, {Pravat K.}",

booktitle = "Proceedings of the 1996 Multicultural Marketing Conference",

note = "The First Annual International Conference on Multicultural Marketing ; Conference date: 16-10-1996 Through 19-10-1996",

}

CUI, G & VANSCOYOC, K 1996, A Content Analysis of Alcoholic Advertisements in African American Magazines. in PK Choudhury (ed.), Proceedings of the 1996 Multicultural Marketing Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer, Cham, pp. 287-293, The First Annual International Conference on Multicultural Marketing, Virginia, Virginia, United States, 16/10/96. https://doi.org/10.1007/978-3-319-17395-5_54

A Content Analysis of Alcoholic Advertisements in African American Magazines. / CUI, Geng; VANSCOYOC, Katheleen.
Proceedings of the 1996 Multicultural Marketing Conference. ed. / Pravat K. Choudhury. Springer, Cham, 1996. p. 287-293 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Book Chapters | Papers in Conference Proceedings › Conference paper (refereed) › Research

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AU - VANSCOYOC, Katheleen

PY - 1996

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N2 - The frequency and content of alcoholic advertisements in five African American magazines are examined and documented. Differences were found in the frequency of alcoholic ads, the type of alcohol being advertised, the presentation of models and the advertising appeals employed in the magazines surveyed for this study.

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DO - 10.1007/978-3-319-17395-5_54

M3 - Conference paper (refereed)

SN - 9783319173948

T3 - Developments in Marketing Science: Proceedings of the Academy of Marketing Science

SP - 287

EP - 293

BT - Proceedings of the 1996 Multicultural Marketing Conference

A2 - Choudhury, Pravat K.

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T2 - The First Annual International Conference on Multicultural Marketing

Y2 - 16 October 1996 through 19 October 1996

ER -

A Content Analysis of Alcoholic Advertisements in African American Magazines

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