The frequency and content of alcoholic advertisements in five African American magazines are examined and documented. Differences were found in the frequency of alcoholic ads, the type of alcohol being advertised, the presentation of models and the advertising appeals employed in the magazines surveyed for this study.
|Name||Developments in Marketing Science: Proceedings of the Academy of Marketing Science|
|Conference||The First Annual International Conference on Multicultural Marketing|
|Period||16/10/96 → 19/10/96|
|Other||Academy of Marketing Science|