A Design-Based Research on the Technology Adoption in Media Production Education

Since 2019, the pandemic has been spreading around the globe. For media production (MP) subjects, it would be undesirable for tertiary education student to join the industry without substantial practical training at school. Funded by UGC, an inhouse 3D software called Cinesim is developed to provide a platform for users to practise MP-related skills and showcase their creativity. The concept behind comes from social constructivism theory of learning by Vygotsky. He explained that learners should take an active role in constructing their own meaning and understandings of the subject they take part in. As a design-based research, Cinesim will be used to assess how computer software can be embedded into MP education. Around 40 students enrolled in an undergraduate module called “storytelling and storyboarding” will be invited to use Cinesim to finish their final project, which is a storyboard. Authentic data from mixed method will be collected quantitatively and qualitatively and the research can evaluate how Cinesim can contribute to their learning, such as usefulness of the software and artifact comparison with the previous conventional storyboard drawing. Meanwhile, this research is going to understand students’ acceptance in using technology in education with Technology Acceptance Model (TAM). It provides a theoretical framework to systematically evaluate users’ willingness to accept the software, and thus further initiate can take reference to and understand how the technology can be designed to attract students to use.