A filial son or a loving mother?. Evaluation as recontextualisation devices in property transaction reports

Kenneth C.C. Kong*

*Corresponding author for this work

Research output: Journal PublicationsJournal Article (refereed)Researchpeer-review

6 Citations (Scopus)

Abstract

Many of the utterances that we speak are evaluative. Although there have been increasingly systematic attempts at classifying evaluative lexes, such constructs have not been applied in real contexts. One of the problems is the implicit realisations of evaluation, which is not 'simply there' to be pinned down. The second problem is how evaluation is related to the intertextual positioning of the readers. This paper argues that the system underlying evaluation should best be situated in the practice of recontextualisation through which different frames or activities can be invoked. Drawing on data from property transaction reports, it is shown that the genre is intertextually constructed as a news report and an advertisement in a subtle manner, which is made possible by the use of evaluation as the recontextualisation of the two different activities involved.{A table is presented}{A table is presented}.

Original languageEnglish
Pages (from-to)431-453
Number of pages23
JournalJournal of Pragmatics
Volume40
Issue number3
Early online date25 Apr 2007
DOIs
Publication statusPublished - Mar 2008
Externally publishedYes

Fingerprint

transaction
evaluation
news report
genre
Evaluation
Recontextualization

Keywords

  • Advertisements
  • Evaluation
  • Intertextuality genre- mixing
  • News reports
  • Promotional genre
  • Recontextualisation

Cite this

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A filial son or a loving mother?. Evaluation as recontextualisation devices in property transaction reports. / Kong, Kenneth C.C.

In: Journal of Pragmatics, Vol. 40, No. 3, 03.2008, p. 431-453.

Research output: Journal PublicationsJournal Article (refereed)Researchpeer-review

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