A mental cognitive model of web semantic for e-customer profile

I. S. Y. KWAN

    Research output: Book Chapters | Papers in Conference ProceedingsConference paper (refereed)

    8 Citations (Scopus)

    Abstract

    e-Business is competing in the new era of e-market. We need an infrastructure that could provide insight information to enable maximum and constant learning that lead to a responsive Web site. To keep the Web site in business on-line, we need sufficient on-line traffic on the e-Business Web site. This result of an urgent need to investigate the keys to satisfy and stimuli e-customers by providing customer-effective Web sites that delivered business focused e-services. The primary need is to produces a view of the behavior of the e-business system and its e-customers. Successful e-Business aim to provide customers with optimal on-line experience in e-business Web site that supports effective customer relationship from customer awareness, through exploration to purchase commitment. This paper focuses on modeling e-customer behavior by developing a Mental Cognitive (MC) Model for identifying the Web site semantics via the activities exercised by its e-customers. Our proposed MC Model also supports quantitative measure to abstract more rigorously the behavior of e-customers in support of Internet marketing.
    Original languageEnglish
    Title of host publicationProceedings - International Workshop on Database and Expert Systems Applications, DEXA
    PublisherInstitute of Electrical and Electronics Engineers Inc.
    Pages116-120
    Number of pages5
    Volume2002-January
    ISBN (Print)0769516688
    DOIs
    Publication statusPublished - 1 Jan 2002

    Fingerprint

    Semantic Web
    Websites
    Industry
    Marketing
    Semantics
    Internet

    Bibliographical note

    Paper presented at the 13th International Workshop on Database and Expert Systems Applications (DEXA 2002), Sep 02-06, 2002, Aix Provence, France. ISBN of the source publication: 0769516688

    Keywords

    • Algorithm design and analysis
    • Computer architecture
    • Information systems
    • Internet
    • Quality of service
    • System software
    • Web page design
    • Web pages
    • Web server
    • Web sites

    Cite this

    KWAN, I. S. Y. (2002). A mental cognitive model of web semantic for e-customer profile. In Proceedings - International Workshop on Database and Expert Systems Applications, DEXA (Vol. 2002-January, pp. 116-120). Institute of Electrical and Electronics Engineers Inc.. https://doi.org/10.1109/DEXA.2002.1045886
    KWAN, I. S. Y. / A mental cognitive model of web semantic for e-customer profile. Proceedings - International Workshop on Database and Expert Systems Applications, DEXA. Vol. 2002-January Institute of Electrical and Electronics Engineers Inc., 2002. pp. 116-120
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    title = "A mental cognitive model of web semantic for e-customer profile",
    abstract = "e-Business is competing in the new era of e-market. We need an infrastructure that could provide insight information to enable maximum and constant learning that lead to a responsive Web site. To keep the Web site in business on-line, we need sufficient on-line traffic on the e-Business Web site. This result of an urgent need to investigate the keys to satisfy and stimuli e-customers by providing customer-effective Web sites that delivered business focused e-services. The primary need is to produces a view of the behavior of the e-business system and its e-customers. Successful e-Business aim to provide customers with optimal on-line experience in e-business Web site that supports effective customer relationship from customer awareness, through exploration to purchase commitment. This paper focuses on modeling e-customer behavior by developing a Mental Cognitive (MC) Model for identifying the Web site semantics via the activities exercised by its e-customers. Our proposed MC Model also supports quantitative measure to abstract more rigorously the behavior of e-customers in support of Internet marketing.",
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    KWAN, ISY 2002, A mental cognitive model of web semantic for e-customer profile. in Proceedings - International Workshop on Database and Expert Systems Applications, DEXA. vol. 2002-January, Institute of Electrical and Electronics Engineers Inc., pp. 116-120. https://doi.org/10.1109/DEXA.2002.1045886

    A mental cognitive model of web semantic for e-customer profile. / KWAN, I. S. Y.

    Proceedings - International Workshop on Database and Expert Systems Applications, DEXA. Vol. 2002-January Institute of Electrical and Electronics Engineers Inc., 2002. p. 116-120.

    Research output: Book Chapters | Papers in Conference ProceedingsConference paper (refereed)

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    KWAN ISY. A mental cognitive model of web semantic for e-customer profile. In Proceedings - International Workshop on Database and Expert Systems Applications, DEXA. Vol. 2002-January. Institute of Electrical and Electronics Engineers Inc. 2002. p. 116-120 https://doi.org/10.1109/DEXA.2002.1045886