A mental cognitive model of web semantic for e-customer profile

I. S. Y. KWAN

Research output: Book Chapters | Papers in Conference ProceedingsConference paper (refereed)

8 Citations (Scopus)

Abstract

e-Business is competing in the new era of e-market. We need an infrastructure that could provide insight information to enable maximum and constant learning that lead to a responsive Web site. To keep the Web site in business on-line, we need sufficient on-line traffic on the e-Business Web site. This result of an urgent need to investigate the keys to satisfy and stimuli e-customers by providing customer-effective Web sites that delivered business focused e-services. The primary need is to produces a view of the behavior of the e-business system and its e-customers. Successful e-Business aim to provide customers with optimal on-line experience in e-business Web site that supports effective customer relationship from customer awareness, through exploration to purchase commitment. This paper focuses on modeling e-customer behavior by developing a Mental Cognitive (MC) Model for identifying the Web site semantics via the activities exercised by its e-customers. Our proposed MC Model also supports quantitative measure to abstract more rigorously the behavior of e-customers in support of Internet marketing.
Original languageEnglish
Title of host publicationProceedings - International Workshop on Database and Expert Systems Applications, DEXA
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages116-120
Number of pages5
Volume2002-January
ISBN (Print)0769516688
DOIs
Publication statusPublished - 1 Jan 2002

Bibliographical note

Paper presented at the 13th International Workshop on Database and Expert Systems Applications (DEXA 2002), Sep 02-06, 2002, Aix Provence, France. ISBN of the source publication: 0769516688

Keywords

  • Algorithm design and analysis
  • Computer architecture
  • Information systems
  • Internet
  • Quality of service
  • System software
  • Web page design
  • Web pages
  • Web server
  • Web sites

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  • Cite this

    KWAN, I. S. Y. (2002). A mental cognitive model of web semantic for e-customer profile. In Proceedings - International Workshop on Database and Expert Systems Applications, DEXA (Vol. 2002-January, pp. 116-120). Institute of Electrical and Electronics Engineers Inc.. https://doi.org/10.1109/DEXA.2002.1045886