A method for analyzing strategic product launch

Junji XIAO*

*Corresponding author for this work

Research output: Journal PublicationsJournal Article (refereed)peer-review

1 Citation (Scopus)

Abstract

This paper proposes a method to analyze how the manufacturers make product launch decisions in a multi-product oligopoly market, and how the heterogeneity in their products affects the manufacturers' decisions on model launch and withdrawal.

Original languageEnglish
Pages (from-to)458-464
Number of pages7
JournalFrontiers of Economics in China
Volume2
Issue number3
DOIs
Publication statusPublished - Jan 2007
Externally publishedYes

Keywords

  • Dynamic model
  • Heterogeneous products
  • Product launch

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