Abstract
This paper proposes a method to analyze how the manufacturers make product launch decisions in a multi-product oligopoly market, and how the heterogeneity in their products affects the manufacturers' decisions on model launch and withdrawal.
| Original language | English |
|---|---|
| Pages (from-to) | 458-464 |
| Number of pages | 7 |
| Journal | Frontiers of Economics in China |
| Volume | 2 |
| Issue number | 3 |
| DOIs | |
| Publication status | Published - Jan 2007 |
| Externally published | Yes |
Keywords
- Dynamic model
- Heterogeneous products
- Product launch