A Novel Fundraising Model for Conservation of a Noncharismatic Species: Lessons Learned From a Crowd‐Funded Eco‐Art Exhibition

Funding for conservation is limited and often biased towards charismatic megafauna. Funding agencies are less likely to support conservation focusing solely on herpetofauna that are relatively unknown to the public. Roadkill is a serious threat to the Hong Kong newt (Paramesotriton hongkongensis), which is named after the city where it was first discovered but remained relatively unknown to its 7 million human inhabitants. To raise awareness about this threatened species and raise funds for its conservation, we organized a crowd-funded, single-species eco-art exhibition that showcased different aspects of the Hong Kong newt through high-quality art in various formats, including photography, videography, scientific illustration, and installation art. In a relatively short time, we managed to crowdsource the funds (>$40,000) needed to host the exhibition, raise awareness about the conservation of this species, and conduct systematic research to inform decision-making on the roadkill issue threatening this species using the funds raised. Here, we share the lessons learned through this experience, reflect on its impact on the conservation of a lesser-known local fauna, and highlight the potential applicability of this model.