A Qualitative Comparative Analysis to Identify Effective Designs of Online Promotions

Suntong QI, Ling PENG

Research output: Other Conference ContributionsPresentationPresentation

Original languageEnglish
Publication statusPublished - 5 Dec 2015
Event2015 Academy of International Business Southeast Regional Conference - Malaysia, Penang, Malaysia
Duration: 1 Dec 20151 Dec 2015

Conference

Conference2015 Academy of International Business Southeast Regional Conference
Country/TerritoryMalaysia
CityPenang
Period1/12/151/12/15
OtherHKIBS

Cite this