A Qualitative Comparative Analysis to Identify Effective Designs of Online Promotions

Suntong QI, Ling PENG

Research output: Other Conference ContributionsPresentation

Original languageEnglish
Publication statusPublished - 5 Dec 2015
Event2015 Academy of International Business Southeast Regional Conference - Malaysia, Penang, Malaysia
Duration: 1 Dec 20151 Dec 2015

Conference

Conference2015 Academy of International Business Southeast Regional Conference
CountryMalaysia
CityPenang
Period1/12/151/12/15
OtherHKIBS

Cite this

QI, S., & PENG, L. (2015). A Qualitative Comparative Analysis to Identify Effective Designs of Online Promotions. 2015 Academy of International Business Southeast Regional Conference, Penang, Malaysia.