A Qualitative Comparative Analysis to Identify Effective Designs of Online Promotions

Suntong QI, Ling PENG

Research output: Other Conference ContributionsPresentationPresentation

Original languageEnglish
Publication statusPublished - 5 Dec 2015
Event2015 Academy of International Business Southeast Regional Conference - Malaysia, Penang, Malaysia
Duration: 1 Dec 20151 Dec 2015

Conference

Conference2015 Academy of International Business Southeast Regional Conference
CountryMalaysia
CityPenang
Period1/12/151/12/15
OtherHKIBS

Cite this

QI, S., & PENG, L. (2015). A Qualitative Comparative Analysis to Identify Effective Designs of Online Promotions. 2015 Academy of International Business Southeast Regional Conference, Penang, Malaysia.
QI, Suntong ; PENG, Ling. / A Qualitative Comparative Analysis to Identify Effective Designs of Online Promotions. 2015 Academy of International Business Southeast Regional Conference, Penang, Malaysia.
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author = "Suntong QI and Ling PENG",
year = "2015",
month = "12",
day = "5",
language = "English",
note = "2015 Academy of International Business Southeast Regional Conference ; Conference date: 01-12-2015 Through 01-12-2015",

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QI, S & PENG, L 2015, 'A Qualitative Comparative Analysis to Identify Effective Designs of Online Promotions' 2015 Academy of International Business Southeast Regional Conference, Penang, Malaysia, 1/12/15 - 1/12/15, .

A Qualitative Comparative Analysis to Identify Effective Designs of Online Promotions. / QI, Suntong; PENG, Ling.

2015. 2015 Academy of International Business Southeast Regional Conference, Penang, Malaysia.

Research output: Other Conference ContributionsPresentationPresentation

TY - CONF

T1 - A Qualitative Comparative Analysis to Identify Effective Designs of Online Promotions

AU - QI, Suntong

AU - PENG, Ling

PY - 2015/12/5

Y1 - 2015/12/5

M3 - Presentation

ER -

QI S, PENG L. A Qualitative Comparative Analysis to Identify Effective Designs of Online Promotions. 2015. 2015 Academy of International Business Southeast Regional Conference, Penang, Malaysia.