A Qualitative Comparative Analysis to Identify Effective Designs of Online Promotions

Research output: Other Conference Contributions › Presentation

Original language	English
Publication status	Published - 5 Dec 2015
Event	2015 Academy of International Business Southeast Regional Conference - Malaysia, Penang, Malaysia Duration: 1 Dec 2015 → 1 Dec 2015

Conference	2015 Academy of International Business Southeast Regional Conference
Country/Territory	Malaysia
City	Penang
Period	1/12/15 → 1/12/15
Other	HKIBS

Cite this

@conference{4ed7f074c8514f21827d7a94c4ca0907,

title = "A Qualitative Comparative Analysis to Identify Effective Designs of Online Promotions",

author = "Suntong QI and Ling PENG",

year = "2015",

month = dec,

day = "5",

language = "English",

note = "2015 Academy of International Business Southeast Regional Conference ; Conference date: 01-12-2015 Through 01-12-2015",

}