A Socio-ecological Approach to Relationship Goals and Self-presentation Strategies in American and Chinese Online Dating websites

Cheuk-yue WAN*, Wai-lan Victoria YEUNG

*Corresponding author for this work

Research output: Journal PublicationsJournal Article (refereed)peer-review

4 Citations (Scopus)

Abstract

We investigate the cross-cultural differences in relationship goals and self-presentation strategies by users of American dating websites (n = 300) and Hong Kong Chinese dating websites (n = 300). Results showed that users of American dating websites were more likely to maximize their relationship chances and had a greater preference for less committed relationships (e.g., friends, sexual interest); while users of Chinese dating websites were more likely to initiate more committed relationships (e.g., romantic partners, soulmates). Moreover, American website users adopted a self-enhancing presentation strategy (e.g., stating positive, superior self-attributes and emphasizing self-uniqueness in their personal advertisements), while Chinese website users adopted a self-effacement presentation strategy (e.g., disclosing also negative, inferior self-attributes and expressing feeling of loneliness in their personal advertisements). The observed findings are discussed in the framework of relational mobility.
Original languageEnglish
Article number100029
Number of pages9
JournalCurrent Research in Ecological and Social Psychology
Volume3
Early online date20 Dec 2021
DOIs
Publication statusPublished - 2022

Bibliographical note

We thank Dr. Lee Lap Fai and Mr. Chiu Sui Lun for statistical support, Ms. So Tung Yan for coding the data, and Mr. Antonio Mila Roa for proof reading. We thank the Journal Editors and the two anonymous Reviewers for providing valuable comments on the paper.

Keywords

  • Relational Mobility
  • Interpersonal Relationships
  • Online dating
  • Socio-ecological approach
  • Culture

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