A stakeholder-engagement approach to ESG using big data analytics

This study explores how listed companies Environmental, Social and Governance (ESG) activities are viewed by the media and whether such perceptions impact its’ performance. Using the Service-dominant logic view of engagement, the concept of business-to-business partnership engagement is explored to determine whether triple-bottom line is achieved when good ESG practices are positively viewed by the media stakeholders. A novel longitudinal approach using big data-derived news sentiment values as the key engagement factor in this study. The richness of this study will enable unexplored themes to be identified to further advance knowledge in engagement literature regarding ESG strategic planning and implementation options.