A Study of the Impact of Face Concern on CSR Brands

Lisa C. WAN, Shing Chung POON, Chunling YU

Research output: Other Conference ContributionsAbstractResearch

Conference

Conference第八届中国营销科学学术年会 : 中国市场营销知识创新——多维性丶差异性丶共性
CountryChina
CityGuangzhou
Period19/08/1122/08/11
Internet address

Cite this

WAN, L. C., POON, S. C., & YU, C. (2011). A Study of the Impact of Face Concern on CSR Brands. Abstract from 第八届中国营销科学学术年会 : 中国市场营销知识创新——多维性丶差异性丶共性, Guangzhou, China.