A Study of the Impact of Face Concern on CSR Brands

Lisa C. WAN, Shing Chung POON, Chunling YU

Research output: Other Conference ContributionsAbstractResearch

Conference

Conference第八届中国营销科学学术年会 : 中国市场营销知识创新——多维性丶差异性丶共性
CountryChina
CityGuangzhou
Period19/08/1122/08/11
Internet address

Cite this

WAN, L. C., POON, S. C., & YU, C. (2011). A Study of the Impact of Face Concern on CSR Brands. Abstract from 第八届中国营销科学学术年会 : 中国市场营销知识创新——多维性丶差异性丶共性, Guangzhou, China.
WAN, Lisa C. ; POON, Shing Chung ; YU, Chunling. / A Study of the Impact of Face Concern on CSR Brands. Abstract from 第八届中国营销科学学术年会 : 中国市场营销知识创新——多维性丶差异性丶共性, Guangzhou, China.
@conference{3d37c80ce4e14e948ae820855300df6c,
title = "A Study of the Impact of Face Concern on CSR Brands",
author = "WAN, {Lisa C.} and POON, {Shing Chung} and Chunling YU",
year = "2011",
month = "8",
day = "20",
language = "English",
note = "第八届中国营销科学学术年会 : 中国市场营销知识创新——多维性丶差异性丶共性 : The 8th Annual Conference of JMS China Marketing Science ; Conference date: 19-08-2011 Through 22-08-2011",
url = "https://www.ln.edu.hk/mkt/JMS2011/index.html",

}

WAN, LC, POON, SC & YU, C 2011, 'A Study of the Impact of Face Concern on CSR Brands' 第八届中国营销科学学术年会 : 中国市场营销知识创新——多维性丶差异性丶共性, Guangzhou, China, 19/08/11 - 22/08/11, .

A Study of the Impact of Face Concern on CSR Brands. / WAN, Lisa C.; POON, Shing Chung; YU, Chunling.

2011. Abstract from 第八届中国营销科学学术年会 : 中国市场营销知识创新——多维性丶差异性丶共性, Guangzhou, China.

Research output: Other Conference ContributionsAbstractResearch

TY - CONF

T1 - A Study of the Impact of Face Concern on CSR Brands

AU - WAN, Lisa C.

AU - POON, Shing Chung

AU - YU, Chunling

PY - 2011/8/20

Y1 - 2011/8/20

M3 - Abstract

ER -

WAN LC, POON SC, YU C. A Study of the Impact of Face Concern on CSR Brands. 2011. Abstract from 第八届中国营销科学学术年会 : 中国市场营销知识创新——多维性丶差异性丶共性, Guangzhou, China.