A Study of the Impact of Face Concern on CSR Brands

Lisa C. WAN; Shing Chung POON; Chunling YU

A Study of the Impact of Face Concern on CSR Brands

Lisa C. WAN
, Shing Chung POON
, Chunling YU

Lingnan University

Research output: Other Conference Contributions › Abstract

Original language	English
Publication status	Published - 20 Aug 2011
Event	第八届中国营销科学学术年会 : 中国市场营销知识创新——多维性丶差异性丶共性: The 8th Annual Conference of JMS China Marketing Science - Guangzhou, Guangzhou, China Duration: 19 Aug 2011 → 22 Aug 2011 https://www.ln.edu.hk/mkt/JMS2011/index.html

Conference

Conference	第八届中国营销科学学术年会 : 中国市场营销知识创新——多维性丶差异性丶共性
Country/Territory	China
City	Guangzhou
Period	19/08/11 → 22/08/11
Other	Sun Yat Sen University and Lingnan University
Internet address	https://www.ln.edu.hk/mkt/JMS2011/index.html

Cite this

@conference{3d37c80ce4e14e948ae820855300df6c,

title = "A Study of the Impact of Face Concern on CSR Brands",

author = "WAN, \{Lisa C.\} and POON, \{Shing Chung\} and Chunling YU",

year = "2011",

month = aug,

day = "20",

language = "English",

note = "第八届中国营销科学学术年会 : 中国市场营销知识创新——多维性丶差异性丶共性 : The 8th Annual Conference of JMS China Marketing Science ; Conference date: 19-08-2011 Through 22-08-2011",

url = "https://www.ln.edu.hk/mkt/JMS2011/index.html",

}