Abstract
Prior research has shown how consumer perception, when risk is an important factor, may affect the adoption and the usage of E-payment service. Given this general knowledge, this study investigates the more specific issues of the mix of design attributes to drive consumer choice in using E-payment services. Using six design attributes defined by a group of practitioners and E-payment service users using the Delphi method, an online conjoint experiment is conducted. We find out how these design attributes may affect consumer choice under risk and the rank order of the magnitudes of their effects.
Original language | English |
---|---|
Pages (from-to) | 668-681 |
Number of pages | 14 |
Journal | Information and Management |
Volume | 53 |
Issue number | 5 |
DOIs | |
Publication status | Published - Jul 2016 |
Externally published | Yes |
Bibliographical note
The authors would like to thank for the help of the two reviewers and the Associate Editor for helping them to improve the manuscript. The authors would like to indicate that they have equal effort in developing this paper.Funding
The work described in this paper was partially supported by a grant from the Department of Industrial and Systems Engineering, Hong Kong Polytechnic University, Hong Kong, China (Project No. G-UB98).
Keywords
- B2C E-commerce
- Conjoint analysis
- E-payment service
- Perceived risk
- Website design