TY - JOUR
T1 - A study on the impact of design attributes on E-payment service utility
AU - SEE-TO, Wing Kuen, Eric
AU - HO, K. W., Kevin
PY - 2016/7
Y1 - 2016/7
N2 - Prior research has shown how consumer perception, when risk is an important factor, may affect the adoption and the usage of E-payment service. Given this general knowledge, this study investigates the more specific issues of the mix of design attributes to drive consumer choice in using E-payment services. Using six design attributes defined by a group of practitioners and E-payment service users using the Delphi method, an online conjoint experiment is conducted. We find out how these design attributes may affect consumer choice under risk and the rank order of the magnitudes of their effects.
AB - Prior research has shown how consumer perception, when risk is an important factor, may affect the adoption and the usage of E-payment service. Given this general knowledge, this study investigates the more specific issues of the mix of design attributes to drive consumer choice in using E-payment services. Using six design attributes defined by a group of practitioners and E-payment service users using the Delphi method, an online conjoint experiment is conducted. We find out how these design attributes may affect consumer choice under risk and the rank order of the magnitudes of their effects.
KW - B2C E-commerce
KW - Conjoint analysis
KW - E-payment service
KW - Perceived risk
KW - Website design
UR - https://www.scopus.com/inward/record.uri?eid=2-s2.0-84970024973&doi=10.1016%2fj.im.2016.02.004&partnerID=40&md5=ee8fa21f9b36ca4c7d4be0730c940afd
U2 - 10.1016/j.im.2016.02.004
DO - 10.1016/j.im.2016.02.004
M3 - Journal Article (refereed)
SN - 0378-7206
VL - 53
SP - 668
EP - 681
JO - Information and Management
JF - Information and Management
IS - 5
ER -