A study on the impact of design attributes on E-payment service utility

Wing Kuen, Eric SEE-TO, K. W., Kevin HO

Research output: Journal PublicationsJournal Article (refereed)

15 Citations (Scopus)

Abstract

Prior research has shown how consumer perception, when risk is an important factor, may affect the adoption and the usage of E-payment service. Given this general knowledge, this study investigates the more specific issues of the mix of design attributes to drive consumer choice in using E-payment services. Using six design attributes defined by a group of practitioners and E-payment service users using the Delphi method, an online conjoint experiment is conducted. We find out how these design attributes may affect consumer choice under risk and the rank order of the magnitudes of their effects.
Original languageEnglish
Pages (from-to)668-681
Number of pages14
JournalInformation and Management
Volume53
Issue number5
DOIs
Publication statusPublished - Jul 2016
Externally publishedYes

Keywords

  • B2C E-commerce
  • Conjoint analysis
  • E-payment service
  • Perceived risk
  • Website design

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