Ever since Gustav Theodor Fechner first empirically investigated the aesthetic properties of different rectangles in his seminal work Vorschule der Ästhetik more than 130 years ago (Fechner, 1876), psychologists have been fascinated with the experimental study of aesthetics – in spite of the intricacy of the subject. In this chapter, we ask and methodically review what has happened since Fechner’s very early attempt to empirically understand aesthetics in both general psychology and its applied domain, consumer psychology. We also attempt to categorize the existing empirical literature on aesthetics to see which aspects of aesthetics have received the most attention from researchers and which may be understudied.
|Title of host publication
|Routledge International Handbook of Consumer Psychology
|Cathrine V. Jansson-Boyd, Magdalena J. Zawisza
|Published - Nov 2016
|Routledge International Handbooks Series