AI-Powered Personalization in Nigerian E-commerce Businesses: Enhancing Customer Engagement and Conversion
- David Olanrewaju AKISANMI*
- , Rebecca Oluwakemi ALABI
- , Joshua Okechukwu EGWUATU
- , Vivian Claire OKEKE
- , Selasi AYITTEY
- , Nicholas Adoga ONMA
- , Udochukwu Emmanuel CHUKWUMEZIE
*Corresponding author for this work
Research output: Journal Publications › Journal Article (refereed) › peer-review