This paper represents the findings of my research into the Korean wave so far. It attempts to carry out a comparative analysis of the Japanese and Korean wave in terms of distribution, production as well as consumption. It first provides an overview of the extent of 'Hallyu" phenomenon across Asia. By using textual analysis, it compares the visual and cultural meanings of Japanese and Korean dramas. It delves into the similar/ differing reception and consumption of Korean dramas across China, Taiwan and Hong Kong to problematize the notion of cultural proximity as the easy answer for the successful circulation of Korean dramas across the region. I held focus groups of mainly university students in China, Hong Kong and Taiwan, both male and female on their reception of the Korean dramas, Such comparative audience study will hope to throw light on the relationship between TV dramas and the audience, in the political, economic and cultural milieu that complicates the dynamics of media tonality across Asia.
|Title of host publication||Japanese TV drama that go beyond 'Japan' : their transnational significance and influence|
|Publisher||Japan Media Communication Center (JAMCO)|
|Number of pages||17|
|Publication status||Published - 1 Jun 2004|
Bibliographical noteAlso published in Japanese: 梁旭明 (著)、澁谷智子 (譯) (2004)。アジア方式？日本と韓国のテレビドラマの比較解釈。輯於《「日本」を越える日本のテレビドラマ : そのトランスナショナルな意味と影響》(頁51-65)。東京：放送番組国際交流センター (JAMCO)。 Also presented at the 13th JAMCO Website International Symposium, February-March 2004.
LEUNG, Y. M. L. (2004). An Asian formula? Comparative reading of Japanese and Korean TV dramas. In Japanese TV drama that go beyond 'Japan' : their transnational significance and influence (pp. 59-75). Japan Media Communication Center (JAMCO).