TY - JOUR
T1 - An empirical test of alternative theories of survey response behaviour
AU - EVANGELISTA, Felicitas
AU - ALBAUM, Gerald
AU - POON, Shing Chung, Patrick
PY - 1999/4/1
Y1 - 1999/4/1
N2 - This study examines the extent to which the theories of exchange, cognitive dissonance, self-perception and commitment/involvement, when used to design surveys, can influence potential respondents to participate in a survey. The results from an experiment involving a total of 403 subjects in Hong Kong and Australia expands what is known about the role played by theory by examining consumer responses to participation requests made on the basis of each theoretical framework. Specific results support the relatively high positive impact of two of the frameworks that has been reported in a study of research practitioners.
AB - This study examines the extent to which the theories of exchange, cognitive dissonance, self-perception and commitment/involvement, when used to design surveys, can influence potential respondents to participate in a survey. The results from an experiment involving a total of 403 subjects in Hong Kong and Australia expands what is known about the role played by theory by examining consumer responses to participation requests made on the basis of each theoretical framework. Specific results support the relatively high positive impact of two of the frameworks that has been reported in a study of research practitioners.
UR - http://commons.ln.edu.hk/sw_master/2449
UR - http://www.scopus.com/inward/record.url?scp=0347139580&partnerID=8YFLogxK
M3 - Journal Article (refereed)
SN - 0025-3618
VL - 41
SP - 227
EP - 244
JO - International Journal of Market Research
JF - International Journal of Market Research
IS - 2
ER -