An empirical test of alternative theories of survey response behaviour

Felicitas EVANGELISTA, Gerald ALBAUM, Shing Chung, Patrick POON

    Research output: Journal PublicationsJournal Article (refereed)

    25 Citations (Scopus)

    Abstract

    This study examines the extent to which the theories of exchange, cognitive dissonance, self-perception and commitment/involvement, when used to design surveys, can influence potential respondents to participate in a survey. The results from an experiment involving a total of 403 subjects in Hong Kong and Australia expands what is known about the role played by theory by examining consumer responses to participation requests made on the basis of each theoretical framework. Specific results support the relatively high positive impact of two of the frameworks that has been reported in a study of research practitioners.
    Original languageEnglish
    Pages (from-to)227-244
    Number of pages18
    JournalInternational Journal of Market Research
    Volume41
    Issue number2
    Publication statusPublished - 1 Apr 1999

    Fingerprint

    Empirical test
    Participation
    Survey design
    Experiment
    Hong Kong
    Theoretical framework
    Self-perception
    Consumer response
    Cognitive dissonance

    Cite this

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    An empirical test of alternative theories of survey response behaviour. / EVANGELISTA, Felicitas; ALBAUM, Gerald; POON, Shing Chung, Patrick.

    In: International Journal of Market Research, Vol. 41, No. 2, 01.04.1999, p. 227-244.

    Research output: Journal PublicationsJournal Article (refereed)

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    AB - This study examines the extent to which the theories of exchange, cognitive dissonance, self-perception and commitment/involvement, when used to design surveys, can influence potential respondents to participate in a survey. The results from an experiment involving a total of 403 subjects in Hong Kong and Australia expands what is known about the role played by theory by examining consumer responses to participation requests made on the basis of each theoretical framework. Specific results support the relatively high positive impact of two of the frameworks that has been reported in a study of research practitioners.

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