Angel or Devil? The Influence of Virtual Testing Environment on Product Evaluation

Ling PENG, Yongfu HE

Research output: Book Chapters | Papers in Conference ProceedingsConference paper (refereed)Researchpeer-review

Original languageEnglish
Title of host publicationAustralian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference
EditorsDewi Tojib
PublisherAustralian and New Zealand Marketing Academy (ANZMAC)
ISBN (Print)1863081585
Publication statusPublished - 2009
EventAustralia and New Zealand Marketing Conference (ANZMAC) 2009: Sustainable Management and Marketing - Monash University, Melbourne, Australia
Duration: 27 Nov 20092 Dec 2009
http://www.anzmac2009.org/index.php

Conference

ConferenceAustralia and New Zealand Marketing Conference (ANZMAC) 2009
Abbreviated titleANZMAC 2009
CountryAustralia
CityMelbourne
Period27/11/092/12/09
Internet address

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