Angel or Devil? The Influence of Virtual Testing Environment on Product Evaluation

Ling PENG; Yongfu HE

Angel or Devil? The Influence of Virtual Testing Environment on Product Evaluation

Lingnan University

Research output: Book Chapters | Papers in Conference Proceedings › Conference paper (refereed) › Research › peer-review

Original language	English
Title of host publication	Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference
Editors	Dewi Tojib
Publisher	Australian and New Zealand Marketing Academy (ANZMAC)
ISBN (Print)	1863081585
Publication status	Published - 2009
Event	Australia and New Zealand Marketing Conference (ANZMAC) 2009: Sustainable Management and Marketing - Monash University, Melbourne, Australia Duration: 27 Nov 2009 → 2 Dec 2009 http://www.anzmac2009.org/index.php

Conference

Conference	Australia and New Zealand Marketing Conference (ANZMAC) 2009
Abbreviated title	ANZMAC 2009
Country/Territory	Australia
City	Melbourne
Period	27/11/09 → 2/12/09
Internet address	http://www.anzmac2009.org/index.php

Cite this

@inproceedings{61369dd392fd4735bcd5b8e71f4e6013,

title = "Angel or Devil? The Influence of Virtual Testing Environment on Product Evaluation",

author = "Ling PENG and Yongfu HE",

year = "2009",

language = "English",

isbn = "1863081585",

editor = "Dewi Tojib",

booktitle = "Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference",

publisher = "Australian and New Zealand Marketing Academy (ANZMAC)",

note = "Australia and New Zealand Marketing Conference (ANZMAC) 2009 : Sustainable Management and Marketing, ANZMAC 2009 ; Conference date: 27-11-2009 Through 02-12-2009",

url = "http://www.anzmac2009.org/index.php",

}

PENG, L & HE, Y 2009, Angel or Devil? The Influence of Virtual Testing Environment on Product Evaluation. in D Tojib (ed.), Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. Australian and New Zealand Marketing Academy (ANZMAC), Australia and New Zealand Marketing Conference (ANZMAC) 2009, Melbourne, Victoria, Australia, 27/11/09.

Angel or Devil? The Influence of Virtual Testing Environment on Product Evaluation. / PENG, Ling; HE, Yongfu.
Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. ed. / Dewi Tojib. Australian and New Zealand Marketing Academy (ANZMAC), 2009.

Research output: Book Chapters | Papers in Conference Proceedings › Conference paper (refereed) › Research › peer-review

TY - GEN

T1 - Angel or Devil? The Influence of Virtual Testing Environment on Product Evaluation

AU - PENG, Ling

AU - HE, Yongfu

PY - 2009

Y1 - 2009

M3 - Conference paper (refereed)

SN - 1863081585

BT - Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference

A2 - Tojib, Dewi

PB - Australian and New Zealand Marketing Academy (ANZMAC)

T2 - Australia and New Zealand Marketing Conference (ANZMAC) 2009

Y2 - 27 November 2009 through 2 December 2009

ER -