TY - JOUR
T1 - Antecedents of principal–agent relationship value : the differential impact of social capital and dynamic learning factors
AU - LI, Ling Yee, Esther
PY - 2010/1/1
Y1 - 2010/1/1
N2 - Although the critical role of relationship value to business has been widely acknowledged, a review of the extant literature reveals that understanding on antecedents of relationship value is limited to relationship-specific factors, and impacts of key customer relationship value on performance still await empirical substantiation. Grounded in dynamic learning capability and social capital perspective, this study collected a sample of 411 principal–agent relationships to examine the relative impact of predictors in creating relationship values from the supplier angle. The result shed light on the significant mediating role of dynamic learning over the linkage between social capital and relationship value.
AB - Although the critical role of relationship value to business has been widely acknowledged, a review of the extant literature reveals that understanding on antecedents of relationship value is limited to relationship-specific factors, and impacts of key customer relationship value on performance still await empirical substantiation. Grounded in dynamic learning capability and social capital perspective, this study collected a sample of 411 principal–agent relationships to examine the relative impact of predictors in creating relationship values from the supplier angle. The result shed light on the significant mediating role of dynamic learning over the linkage between social capital and relationship value.
KW - dynamic capability; exploratory and exploitative learning; performance; relationship marketing; social capital; value creation
UR - http://commons.ln.edu.hk/sw_master/1710
UR - http://www.scopus.com/inward/record.url?scp=77957865017&partnerID=8YFLogxK
U2 - 10.1080/1046669X.2010.512860
DO - 10.1080/1046669X.2010.512860
M3 - Journal Article (refereed)
SN - 1046-669X
VL - 17
SP - 313
EP - 338
JO - Journal of Marketing Channels
JF - Journal of Marketing Channels
IS - 4
ER -