Asking the Right Questions: Item Response Theory for New Product Concept Testing

Ling PENG, Geng CUI, Chunyu LI

Research output: Other Conference ContributionsPresentationPresentation

Original languageEnglish
Publication statusPublished - Aug 2013
Event2013 Annual Conference of China Marketing Science : Marketing in Emerging Markets - Beijing, China
Duration: 17 Aug 201318 Aug 2013

Conference

Conference2013 Annual Conference of China Marketing Science : Marketing in Emerging Markets
CountryChina
CityBeijing
Period17/08/1318/08/13

Cite this

PENG, L., CUI, G., & LI, C. (2013). Asking the Right Questions: Item Response Theory for New Product Concept Testing. 2013 Annual Conference of China Marketing Science : Marketing in Emerging Markets, Beijing, China.
PENG, Ling ; CUI, Geng ; LI, Chunyu. / Asking the Right Questions: Item Response Theory for New Product Concept Testing. 2013 Annual Conference of China Marketing Science : Marketing in Emerging Markets, Beijing, China.
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title = "Asking the Right Questions: Item Response Theory for New Product Concept Testing",
author = "Ling PENG and Geng CUI and Chunyu LI",
year = "2013",
month = "8",
language = "English",
note = "2013 Annual Conference of China Marketing Science : Marketing in Emerging Markets ; Conference date: 17-08-2013 Through 18-08-2013",

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PENG, L, CUI, G & LI, C 2013, 'Asking the Right Questions: Item Response Theory for New Product Concept Testing' 2013 Annual Conference of China Marketing Science : Marketing in Emerging Markets, Beijing, China, 17/08/13 - 18/08/13, .

Asking the Right Questions: Item Response Theory for New Product Concept Testing. / PENG, Ling; CUI, Geng; LI, Chunyu.

2013. 2013 Annual Conference of China Marketing Science : Marketing in Emerging Markets, Beijing, China.

Research output: Other Conference ContributionsPresentationPresentation

TY - CONF

T1 - Asking the Right Questions: Item Response Theory for New Product Concept Testing

AU - PENG, Ling

AU - CUI, Geng

AU - LI, Chunyu

PY - 2013/8

Y1 - 2013/8

M3 - Presentation

ER -

PENG L, CUI G, LI C. Asking the Right Questions: Item Response Theory for New Product Concept Testing. 2013. 2013 Annual Conference of China Marketing Science : Marketing in Emerging Markets, Beijing, China.