Asking the Right Questions: Item Response Theory for New Product Concept Testing

Ling PENG, Geng CUI, Chunyu LI

Research output: Other Conference ContributionsPresentationPresentation

Original languageEnglish
Publication statusPublished - Aug 2013
Event2013 Annual Conference of China Marketing Science : Marketing in Emerging Markets - Beijing, China
Duration: 17 Aug 201318 Aug 2013

Conference

Conference2013 Annual Conference of China Marketing Science : Marketing in Emerging Markets
CountryChina
CityBeijing
Period17/08/1318/08/13

Cite this

PENG, L., CUI, G., & LI, C. (2013). Asking the Right Questions: Item Response Theory for New Product Concept Testing. 2013 Annual Conference of China Marketing Science : Marketing in Emerging Markets, Beijing, China.