Asking the Right Questions: Item Response Theory for New Product Concept Testing

Ling PENG, Geng CUI, Chunyu LI

Research output: Other Conference ContributionsPresentationPresentation

Original languageEnglish
Publication statusPublished - Aug 2013
Event2013 Annual Conference of China Marketing Science : Marketing in Emerging Markets - Beijing, China
Duration: 17 Aug 201318 Aug 2013

Conference

Conference2013 Annual Conference of China Marketing Science : Marketing in Emerging Markets
CountryChina
CityBeijing
Period17/08/1318/08/13

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