Asking the Right Questions: Item Response Theory for New Product Concept Testing

Research output: Other Conference Contributions › Presentation

Original language	English
Publication status	Published - Aug 2013
Event	2013 Annual Conference of China Marketing Science : Marketing in Emerging Markets - Beijing, China Duration: 17 Aug 2013 → 18 Aug 2013

Conference	2013 Annual Conference of China Marketing Science : Marketing in Emerging Markets
Country/Territory	China
City	Beijing
Period	17/08/13 → 18/08/13

Cite this

@conference{c3a9e1cd3c3d484e8f49ddc0e87d5ba7,

title = "Asking the Right Questions: Item Response Theory for New Product Concept Testing",

author = "Ling PENG and Geng CUI and Chunyu LI",

year = "2013",

month = aug,

language = "English",

note = "2013 Annual Conference of China Marketing Science : Marketing in Emerging Markets ; Conference date: 17-08-2013 Through 18-08-2013",

}