Assessing competency in business communication skills : an empirical study of the BBA program at Lingnan University

S. Y., Irene KWAN LAU, Esther LI

Research output: Book Chapters | Papers in Conference ProceedingsBook ChapterResearchpeer-review


Increasing numbers of business programs aim to achieve the learning outcome of competent communication skills in students and require students to undertake different forms of learning activities. Although the approaches and methods that are employed in these learning activities may affect the outcomes, very few studies have examined the assessment of such learning outcomes. This paper therefore proposes an integrative assessment plan with related tools to measure and evaluate the learning outcome of business communication to ensure the sustainable development of business programs. An empirical study of a BBA program at Lingnan University is conducted, the results of which suggest a means of measuring the effectiveness of the learning of business communication skills among students and the value that is added through this learning process. The results may also assist in the refinement of the program structure and curriculum content for the sustainable improvement of business programs as a whole.
Original languageEnglish
Title of host publicationEnhancing Learning through Technology
PublisherWorld Scientific Publishing Co. Pte Ltd
Number of pages13
ISBN (Print)9789812705587
Publication statusPublished - 1 Jan 2006
EventCIT 2006 Conference - China, Hong Kong, China
Duration: 1 Jun 20061 Jun 2006


ConferenceCIT 2006 Conference
CityHong Kong
OtherOpen University of Hong Kong

Bibliographical note

Paper presented at the International Conference on Teaching and Learning, 2006, Hong Kong, China.

A major part of this research was made possible by research funding (Grant Code: DB04B1) from Lingnan University of Hong Kong.


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