|Publication status||Published - 8 Dec 2014|
|Event||2014 Academy of International Business Southeast Asia Regional Conference: Asian Economies and Businesses: Nation States in a Turbulent Environment - City University of Macau; Golden Dragon Centre, Macau, China|
Duration: 7 Dec 2014 → 9 Dec 2014
|Conference||2014 Academy of International Business Southeast Asia Regional Conference|
|Abbreviated title||2014 AIBSEAR Conference|
|Period||7/12/14 → 9/12/14|
PENG, L., & FINN, A. (2014). Assessing Response Format Effects on the Scaling of Marketing Stimuli. Paper presented at 2014 Academy of International Business Southeast Asia Regional Conference, Macau, China.