Assessing Response Format Effects on the Scaling of Marketing Stimuli

Ling PENG, Adam FINN

Research output: Other Conference ContributionsConference Paper (other)Other Conference Paperpeer-review

Original languageEnglish
Publication statusPublished - 8 Dec 2014
Event2014 Academy of International Business Southeast Asia Regional Conference: Asian Economies and Businesses: Nation States in a Turbulent Environment - City University of Macau; Golden Dragon Centre, Macau, China
Duration: 7 Dec 20149 Dec 2014
https://commons.ln.edu.hk/aibsear/

Conference

Conference2014 Academy of International Business Southeast Asia Regional Conference
Abbreviated title2014 AIBSEAR Conference
CountryChina
CityMacau
Period7/12/149/12/14
Internet address

Cite this

PENG, L., & FINN, A. (2014). Assessing Response Format Effects on the Scaling of Marketing Stimuli. Paper presented at 2014 Academy of International Business Southeast Asia Regional Conference, Macau, China.