Assessing Response Format Effects on the Scaling of Marketing Stimuli

Ling PENG, Adam FINN

Research output: Other Conference ContributionsConference Paper (other)Other Conference Paperpeer-review

Original languageEnglish
Publication statusPublished - 8 Dec 2014
Event2014 Academy of International Business Southeast Asia Regional Conference: Asian Economies and Businesses: Nation States in a Turbulent Environment - City University of Macau; Golden Dragon Centre, Macau, China
Duration: 7 Dec 20149 Dec 2014
https://commons.ln.edu.hk/aibsear/

Conference

Conference2014 Academy of International Business Southeast Asia Regional Conference
Abbreviated title2014 AIBSEAR Conference
CountryChina
CityMacau
Period7/12/149/12/14
Internet address

Cite this

PENG, L., & FINN, A. (2014). Assessing Response Format Effects on the Scaling of Marketing Stimuli. Paper presented at 2014 Academy of International Business Southeast Asia Regional Conference, Macau, China.
PENG, Ling ; FINN, Adam. / Assessing Response Format Effects on the Scaling of Marketing Stimuli. Paper presented at 2014 Academy of International Business Southeast Asia Regional Conference, Macau, China.
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title = "Assessing Response Format Effects on the Scaling of Marketing Stimuli",
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year = "2014",
month = "12",
day = "8",
language = "English",
note = "2014 Academy of International Business Southeast Asia Regional Conference : Asian Economies and Businesses: Nation States in a Turbulent Environment, 2014 AIBSEAR Conference ; Conference date: 07-12-2014 Through 09-12-2014",
url = "https://commons.ln.edu.hk/aibsear/",

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PENG, L & FINN, A 2014, 'Assessing Response Format Effects on the Scaling of Marketing Stimuli' Paper presented at 2014 Academy of International Business Southeast Asia Regional Conference, Macau, China, 7/12/14 - 9/12/14, .

Assessing Response Format Effects on the Scaling of Marketing Stimuli. / PENG, Ling; FINN, Adam.

2014. Paper presented at 2014 Academy of International Business Southeast Asia Regional Conference, Macau, China.

Research output: Other Conference ContributionsConference Paper (other)Other Conference Paperpeer-review

TY - CONF

T1 - Assessing Response Format Effects on the Scaling of Marketing Stimuli

AU - PENG, Ling

AU - FINN, Adam

PY - 2014/12/8

Y1 - 2014/12/8

M3 - Conference Paper (other)

ER -

PENG L, FINN A. Assessing Response Format Effects on the Scaling of Marketing Stimuli. 2014. Paper presented at 2014 Academy of International Business Southeast Asia Regional Conference, Macau, China.