Assessing Response Format Effects on the Scaling of Marketing Stimuli

Ling PENG; Adam FINN

Assessing Response Format Effects on the Scaling of Marketing Stimuli

Ling PENG
, Adam FINN

Department of Marketing and International Business

Research output: Other Conference Contributions › Conference Paper (other) › Other Conference Paper › peer-review

Original language	English
Publication status	Published - 8 Dec 2014
Event	2014 Academy of International Business Southeast Asia Regional Conference: Asian Economies and Businesses: Nation States in a Turbulent Environment - City University of Macau; Golden Dragon Centre, Macau, China Duration: 7 Dec 2014 → 9 Dec 2014 https://commons.ln.edu.hk/aibsear/

Conference

Conference	2014 Academy of International Business Southeast Asia Regional Conference
Abbreviated title	2014 AIBSEAR Conference
Country/Territory	China
City	Macau
Period	7/12/14 → 9/12/14
Other	AIB South East Asia Region
Internet address	https://commons.ln.edu.hk/aibsear/

Cite this

@conference{b293d2c7843e4c4eb6058278a2d297a4,

title = "Assessing Response Format Effects on the Scaling of Marketing Stimuli",

author = "Ling PENG and Adam FINN",

year = "2014",

month = dec,

day = "8",

language = "English",

note = "2014 Academy of International Business Southeast Asia Regional Conference : Asian Economies and Businesses: Nation States in a Turbulent Environment, 2014 AIBSEAR Conference ; Conference date: 07-12-2014 Through 09-12-2014",

url = "https://commons.ln.edu.hk/aibsear/",

}

Assessing Response Format Effects on the Scaling of Marketing Stimuli

Conference

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Best Paper Award

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Assessing Response Format Effects on the Scaling of Marketing Stimuli

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Best Paper Award

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