Asymmetric effects of brand origin confusion : evidence from the emerging market of China

Guijun ZHUANG, Xuehua WANG, Lianxi ZHOU, Nan ZHOU

Research output: Journal PublicationsJournal Article (refereed)peer-review

67 Citations (Scopus)

Fingerprint

Dive into the research topics of 'Asymmetric effects of brand origin confusion : evidence from the emerging market of China'. Together they form a unique fingerprint.

Social Sciences