Attitudes of migrants towards foreign-made products: an exploratory study of migrants in Australia

Shing Chung, Patrick POON, Felicitas EVANGELISTA, Gerald ALBAUM

Research output: Journal PublicationsJournal Article (refereed)

21 Citations (Scopus)

Abstract

Purpose – The purpose of this paper is to study the attitudes of Asian and Western migrants and native‐borns in Australia toward foreign‐made products and the impact of consumer ethnocentrism on attitude formation. Design/methodology/approach – The research was designed as a personal interview survey using shopping mall intercepts. A total of 206 consumers were asked to indicate their preferences for foreign‐made versus Australian‐made products for five diverse products. Respondents also responded to a short version of the CETSCALE, a scale measuring consumer ethnocentrism. Respondents were classified as Australian‐born, Asian‐born migrants, or Western‐born migrants. Findings – Consumer ethnocentrism is negatively related to attitudes toward foreign‐made products for both overseas‐born (Asian and Western) migrants and local‐born Australians. Asian‐born migrants reported a significantly lower level of consumer ethnocentrism than both of the other respondent groups. Within the Western migrant group, males had a significantly higher level of ethnocentrism than females; there was no significant difference between genders in the other two respondent groups. For migrants, the number of years living in Australia is positively related to ethnocentrism. Age is related to ethnocentrism for all sample groups. Originality/value – The study contributes to knowledge about ethnic marketing to migrant groups and consumer ethnocentrism, especially for Australia, in which migrants represent a large share of its population. Thus, it could very well serve as a model of “things to come” in other countries that experience large immigration inflows. This is the first study to look at ethnocentrism and attitudes toward country‐of‐origin of products of migrants and locally‐born people.
Original languageEnglish
Pages (from-to)35-42
Number of pages8
JournalJournal of Consumer Marketing
Volume27
Issue number1
DOIs
Publication statusPublished - 1 Jan 2010

Fingerprint

Exploratory study
Migrants
Consumer ethnocentrism
Ethnocentrism
Asia
Design methodology
Shopping mall
Gender differences
Marketing
CETSCALE
Immigration

Cite this

@article{31a0242e67e348978ac7c165eddc96b3,
title = "Attitudes of migrants towards foreign-made products: an exploratory study of migrants in Australia",
abstract = "Purpose – The purpose of this paper is to study the attitudes of Asian and Western migrants and native‐borns in Australia toward foreign‐made products and the impact of consumer ethnocentrism on attitude formation. Design/methodology/approach – The research was designed as a personal interview survey using shopping mall intercepts. A total of 206 consumers were asked to indicate their preferences for foreign‐made versus Australian‐made products for five diverse products. Respondents also responded to a short version of the CETSCALE, a scale measuring consumer ethnocentrism. Respondents were classified as Australian‐born, Asian‐born migrants, or Western‐born migrants. Findings – Consumer ethnocentrism is negatively related to attitudes toward foreign‐made products for both overseas‐born (Asian and Western) migrants and local‐born Australians. Asian‐born migrants reported a significantly lower level of consumer ethnocentrism than both of the other respondent groups. Within the Western migrant group, males had a significantly higher level of ethnocentrism than females; there was no significant difference between genders in the other two respondent groups. For migrants, the number of years living in Australia is positively related to ethnocentrism. Age is related to ethnocentrism for all sample groups. Originality/value – The study contributes to knowledge about ethnic marketing to migrant groups and consumer ethnocentrism, especially for Australia, in which migrants represent a large share of its population. Thus, it could very well serve as a model of “things to come” in other countries that experience large immigration inflows. This is the first study to look at ethnocentrism and attitudes toward country‐of‐origin of products of migrants and locally‐born people.",
author = "POON, {Shing Chung, Patrick} and Felicitas EVANGELISTA and Gerald ALBAUM",
year = "2010",
month = "1",
day = "1",
doi = "10.1108/07363761011012930",
language = "English",
volume = "27",
pages = "35--42",
journal = "Journal of Consumer Marketing",
issn = "0736-3761",
publisher = "Emerald Group Publishing Ltd.",
number = "1",

}

Attitudes of migrants towards foreign-made products: an exploratory study of migrants in Australia. / POON, Shing Chung, Patrick; EVANGELISTA, Felicitas; ALBAUM, Gerald.

In: Journal of Consumer Marketing, Vol. 27, No. 1, 01.01.2010, p. 35-42.

Research output: Journal PublicationsJournal Article (refereed)

TY - JOUR

T1 - Attitudes of migrants towards foreign-made products: an exploratory study of migrants in Australia

AU - POON, Shing Chung, Patrick

AU - EVANGELISTA, Felicitas

AU - ALBAUM, Gerald

PY - 2010/1/1

Y1 - 2010/1/1

N2 - Purpose – The purpose of this paper is to study the attitudes of Asian and Western migrants and native‐borns in Australia toward foreign‐made products and the impact of consumer ethnocentrism on attitude formation. Design/methodology/approach – The research was designed as a personal interview survey using shopping mall intercepts. A total of 206 consumers were asked to indicate their preferences for foreign‐made versus Australian‐made products for five diverse products. Respondents also responded to a short version of the CETSCALE, a scale measuring consumer ethnocentrism. Respondents were classified as Australian‐born, Asian‐born migrants, or Western‐born migrants. Findings – Consumer ethnocentrism is negatively related to attitudes toward foreign‐made products for both overseas‐born (Asian and Western) migrants and local‐born Australians. Asian‐born migrants reported a significantly lower level of consumer ethnocentrism than both of the other respondent groups. Within the Western migrant group, males had a significantly higher level of ethnocentrism than females; there was no significant difference between genders in the other two respondent groups. For migrants, the number of years living in Australia is positively related to ethnocentrism. Age is related to ethnocentrism for all sample groups. Originality/value – The study contributes to knowledge about ethnic marketing to migrant groups and consumer ethnocentrism, especially for Australia, in which migrants represent a large share of its population. Thus, it could very well serve as a model of “things to come” in other countries that experience large immigration inflows. This is the first study to look at ethnocentrism and attitudes toward country‐of‐origin of products of migrants and locally‐born people.

AB - Purpose – The purpose of this paper is to study the attitudes of Asian and Western migrants and native‐borns in Australia toward foreign‐made products and the impact of consumer ethnocentrism on attitude formation. Design/methodology/approach – The research was designed as a personal interview survey using shopping mall intercepts. A total of 206 consumers were asked to indicate their preferences for foreign‐made versus Australian‐made products for five diverse products. Respondents also responded to a short version of the CETSCALE, a scale measuring consumer ethnocentrism. Respondents were classified as Australian‐born, Asian‐born migrants, or Western‐born migrants. Findings – Consumer ethnocentrism is negatively related to attitudes toward foreign‐made products for both overseas‐born (Asian and Western) migrants and local‐born Australians. Asian‐born migrants reported a significantly lower level of consumer ethnocentrism than both of the other respondent groups. Within the Western migrant group, males had a significantly higher level of ethnocentrism than females; there was no significant difference between genders in the other two respondent groups. For migrants, the number of years living in Australia is positively related to ethnocentrism. Age is related to ethnocentrism for all sample groups. Originality/value – The study contributes to knowledge about ethnic marketing to migrant groups and consumer ethnocentrism, especially for Australia, in which migrants represent a large share of its population. Thus, it could very well serve as a model of “things to come” in other countries that experience large immigration inflows. This is the first study to look at ethnocentrism and attitudes toward country‐of‐origin of products of migrants and locally‐born people.

UR - http://commons.ln.edu.hk/sw_master/3774

U2 - 10.1108/07363761011012930

DO - 10.1108/07363761011012930

M3 - Journal Article (refereed)

VL - 27

SP - 35

EP - 42

JO - Journal of Consumer Marketing

JF - Journal of Consumer Marketing

SN - 0736-3761

IS - 1

ER -