Brand management and consumer experience in emerging markets: directions for future research

Cheng Lu WANG, Jiaxun HE, Bradley R. BARNES

Research output: Journal Publications › Editorial/Preface (Journal)

Original language	English
Pages (from-to)	458-462
Number of pages	5
Journal	International Marketing Review
Volume	34
Issue number	4
DOIs	https://doi.org/10.1108/IMR-01-2016-0009
Publication status	Published - 10 Jul 2017
Externally published	Yes

Access to Document

@article{8bb6fa2a1c2647a2aa29e1ad9635f579,

title = "Brand management and consumer experience in emerging markets: directions for future research",

author = "WANG, {Cheng Lu} and Jiaxun HE and BARNES, {Bradley R.}",

year = "2017",

month = jul,

day = "10",

doi = "10.1108/IMR-01-2016-0009",

language = "English",

volume = "34",

pages = "458--462",

journal = "International Marketing Review",

issn = "0265-1335",

publisher = "Emerald Group Publishing Ltd.",

number = "4",

}

TY - JOUR

T1 - Brand management and consumer experience in emerging markets: directions for future research

AU - WANG, Cheng Lu

AU - HE, Jiaxun

AU - BARNES, Bradley R.

PY - 2017/7/10

Y1 - 2017/7/10

UR - http://www.scopus.com/inward/record.url?scp=85021725063&partnerID=8YFLogxK

U2 - 10.1108/IMR-01-2016-0009

DO - 10.1108/IMR-01-2016-0009

M3 - Editorial/Preface (Journal)

AN - SCOPUS:85021725063

SN - 0265-1335

VL - 34

SP - 458

EP - 462

JO - International Marketing Review

JF - International Marketing Review

IS - 4

ER -