Brand management and consumer experience in emerging markets: directions for future research

Cheng Lu WANG, Jiaxun HE, Bradley R. BARNES

Research output: Journal PublicationsEditorial/Preface (Journal)

42 Citations (Scopus)
Original languageEnglish
Pages (from-to)458-462
Number of pages5
JournalInternational Marketing Review
Volume34
Issue number4
DOIs
Publication statusPublished - 10 Jul 2017
Externally publishedYes

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