Original language | English |
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Title of host publication | International Marketing: Consuming Globally, Thinking Locally |
Editors | Andrew MCAULEY |
Publisher | John Wiley & Sons Ltd. |
Pages | 289-292 |
Number of pages | 3 |
ISBN (Print) | 9780471897446 |
Publication status | Published - Apr 2001 |
Externally published | Yes |
British Medical Group
Angela CARROLL, Bradley R. BARNES
Research output: Book Chapters | Papers in Conference Proceedings › Book Chapter › Research › peer-review