| Original language | English |
|---|---|
| Title of host publication | International Marketing: Consuming Globally, Thinking Locally |
| Editors | Andrew MCAULEY |
| Publisher | John Wiley & Sons Ltd. |
| Pages | 289-292 |
| Number of pages | 3 |
| ISBN (Print) | 9780471897446 |
| Publication status | Published - Apr 2001 |
| Externally published | Yes |
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