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British Medical Group

Research output: Book Chapters | Papers in Conference ProceedingsBook ChapterResearchpeer-review

Original languageEnglish
Title of host publicationInternational Marketing: Consuming Globally, Thinking Locally
EditorsAndrew MCAULEY
PublisherJohn Wiley & Sons Ltd.
Pages289-292
Number of pages3
ISBN (Print)9780471897446
Publication statusPublished - Apr 2001
Externally publishedYes

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