TY - JOUR
T1 - Business types, e-strategies, and performance
AU - LAI, Vincent S.
AU - WONG, Bo K.
PY - 2005/5/1
Y1 - 2005/5/1
N2 - The identification of the e-strategies introduced by different companies, evaluation of their effectiveness by correlating them with company performance, and examination of strategy-performance on business type, are discussed. The Web site online financial reports of all Growth Enterprise Market (GEM) companies in 2001 were evaluated for three performance indicators such as profit margin, return on asset, and return on equity. To determine the effectiveness of all e-strategies, data on the extent of their implementation was regressed with e-commerce (EC) company performance data for a correlation analysis. A mojority of both EC and non-EC companies found these e-strategies important to their company performance.
AB - The identification of the e-strategies introduced by different companies, evaluation of their effectiveness by correlating them with company performance, and examination of strategy-performance on business type, are discussed. The Web site online financial reports of all Growth Enterprise Market (GEM) companies in 2001 were evaluated for three performance indicators such as profit margin, return on asset, and return on equity. To determine the effectiveness of all e-strategies, data on the extent of their implementation was regressed with e-commerce (EC) company performance data for a correlation analysis. A mojority of both EC and non-EC companies found these e-strategies important to their company performance.
UR - http://www.scopus.com/inward/record.url?scp=18744376316&partnerID=8YFLogxK
U2 - 10.1145/1060710.1060713
DO - 10.1145/1060710.1060713
M3 - Journal Article (refereed)
SN - 0001-0782
VL - 48
SP - 80
EP - 86
JO - Communications of the ACM
JF - Communications of the ACM
IS - 5
ER -