Catching the Unlikely Gambler: How and Why Gacha Games Appeal to High Conscientious Consumers

Research output: Other Conference Contributions › Poster › peer-review

Original language	English
Publication status	Published - 16 Aug 2024
Event	The 2024 AMA Summer Academic Conference - Boston, United States Duration: 16 Aug 2024 → 18 Aug 2024 https://www.ama.org/events/academic/2024-ama-summer-academic-conference/

Conference	The 2024 AMA Summer Academic Conference
Country/Territory	United States
City	Boston
Period	16/08/24 → 18/08/24
Internet address	https://www.ama.org/events/academic/2024-ama-summer-academic-conference/

Cite this

@conference{751da55ffab348aaab28067fd57afe12,

title = "Catching the Unlikely Gambler: How and Why Gacha Games Appeal to High Conscientious Consumers",

author = "John YI and Jingyi ZHANG and CAO, \{C. Clark\} and Dongjin HE",

year = "2024",

month = aug,

day = "16",

language = "English",

note = "The 2024 AMA Summer Academic Conference ; Conference date: 16-08-2024 Through 18-08-2024",

url = "https://www.ama.org/events/academic/2024-ama-summer-academic-conference/",

}

TY - CONF

T1 - Catching the Unlikely Gambler: How and Why Gacha Games Appeal to High Conscientious Consumers

AU - YI, John

AU - ZHANG, Jingyi

AU - CAO, C. Clark

AU - HE, Dongjin

PY - 2024/8/16

Y1 - 2024/8/16

UR - https://www.ama.org/wp-content/uploads/2024/08/2024AMASummerAcademic_v12_8.16.24.pdf

M3 - Poster

T2 - The 2024 AMA Summer Academic Conference

Y2 - 16 August 2024 through 18 August 2024

ER -