Choice and Quantity in Conflict : Post-Taste Food Consumption and Inferences of Self-Control

Ga-Eun Grace OH; Anirban MUKHOPADHYAY

Choice and Quantity in Conflict : Post-Taste Food Consumption and Inferences of Self-Control

Research output: Book Chapters | Papers in Conference Proceedings › Conference (Extended Abstracts) › peer-review

Abstract

Much research uses observed choices of vice versus virtue foods to make inferences about self-control. This may be misleading because the sensation of taste, post-choice, can greatly influence people’s consumption behaviors. Two experiments demonstrate that trait self-control can have an ironic effect on actual intake of supposedly virtuous choices.

Original language	English
Title of host publication	NA - Advances in Consumer Research
Editors	Page MOREAU, Stefano PUNTONI
Place of Publication	Duluth, Minnesota
Publisher	Association for Consumer Research
Pages	277-278
Number of pages	2
Volume	44
ISBN (Print)	9780915552245
Publication status	Published - 2016
Externally published	Yes
Event	Association for Consumer Research Conference 2016 - Maritim Hotel, Berlin, Germany Duration: 27 Oct 2016 → 30 Oct 2016

Conference

Conference	Association for Consumer Research Conference 2016
Country/Territory	Germany
City	Berlin
Period	27/10/16 → 30/10/16
Other	47th Annual Conference of the Association for Consumer Research

Access to Document

https://www.acrwebsite.org/volumes/v44/acr_vol44_1022325.pdf

Cite this

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title = "Choice and Quantity in Conflict : Post-Taste Food Consumption and Inferences of Self-Control",

abstract = "Much research uses observed choices of vice versus virtue foods to make inferences about self-control. This may be misleading because the sensation of taste, post-choice, can greatly influence people{\textquoteright}s consumption behaviors. Two experiments demonstrate that trait self-control can have an ironic effect on actual intake of supposedly virtuous choices.",

author = "OH, {Ga-Eun Grace} and Anirban MUKHOPADHYAY",

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editor = "Page MOREAU and Stefano PUNTONI",

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OH, G-EG & MUKHOPADHYAY, A 2016, Choice and Quantity in Conflict : Post-Taste Food Consumption and Inferences of Self-Control. in P MOREAU & S PUNTONI (eds), NA - Advances in Consumer Research. vol. 44, Association for Consumer Research, Duluth, Minnesota, pp. 277-278, Association for Consumer Research Conference 2016, Berlin, Germany, 27/10/16. <https://www.acrwebsite.org/volumes/v44/acr_vol44_1022325.pdf>

Choice and Quantity in Conflict : Post-Taste Food Consumption and Inferences of Self-Control. / OH, Ga-Eun Grace; MUKHOPADHYAY, Anirban.
NA - Advances in Consumer Research. ed. / Page MOREAU; Stefano PUNTONI. Vol. 44 Duluth, Minnesota: Association for Consumer Research, 2016. p. 277-278.

Research output: Book Chapters | Papers in Conference Proceedings › Conference (Extended Abstracts) › peer-review

TY - CHAP

T1 - Choice and Quantity in Conflict : Post-Taste Food Consumption and Inferences of Self-Control

AU - OH, Ga-Eun Grace

AU - MUKHOPADHYAY, Anirban

PY - 2016

Y1 - 2016

N2 - Much research uses observed choices of vice versus virtue foods to make inferences about self-control. This may be misleading because the sensation of taste, post-choice, can greatly influence people’s consumption behaviors. Two experiments demonstrate that trait self-control can have an ironic effect on actual intake of supposedly virtuous choices.

AB - Much research uses observed choices of vice versus virtue foods to make inferences about self-control. This may be misleading because the sensation of taste, post-choice, can greatly influence people’s consumption behaviors. Two experiments demonstrate that trait self-control can have an ironic effect on actual intake of supposedly virtuous choices.

M3 - Conference (Extended Abstracts)

SN - 9780915552245

VL - 44

SP - 277

EP - 278

BT - NA - Advances in Consumer Research

A2 - MOREAU, Page

A2 - PUNTONI, Stefano

PB - Association for Consumer Research

CY - Duluth, Minnesota

T2 - Association for Consumer Research Conference 2016

Y2 - 27 October 2016 through 30 October 2016

ER -

Choice and Quantity in Conflict : Post-Taste Food Consumption and Inferences of Self-Control

Abstract

Conference

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Cite this