Cinema, femininity and economy of consumption

The aggressive neo-nationalism of our times produces and sanctions a new femininity which is targeted by a national market rather than merely regional ones. The conditions that create larger disposable incomes for certain sections and the proliferation of consumer goods construct also the new patrons of the visual image who see their innermost desires figured forth-as in Geetanjali, a 1989 Telugu film-in tales of enabling death, of a We to be lived solely in the present continuous.