Clicks for money : Predicting video views through a sentiment analysis of titles and thumbnails

Geng CUI, Sebastian Yu-Ho CHUNG^*, Ling PENG, Qiaofei WANG

^*Corresponding author for this work

Department of Marketing and International Business

Research output: Journal Publications › Journal Article (refereed) › peer-review

1 Citation (Scopus)

1 Finished
1 Active

2 results

Active
Style Is Queen! The Effect of Linguistic Complexity in Content Marketing from an Entropy Perspective (風格就是女王！從熵的視角來檢測語言複雜性對內容營銷的影響)
CUI, G. (PI), XIE, H. (CoI), PENG, L. (CoI) & CHUNG, Y. H. S. (CoI)
Research Grants Council (HKSAR)
1/01/24 → 31/12/25
Project: Grant Research
Finished
The Design of Reward Menus in Crowdfunding
CHUNG, Y. H. S. (PI), CUI, G. (CoI) & PENG, L. (CoI)
LU Research Committee
1/04/22 → 31/03/24
Project: Grant Research