Clicks for money : Predicting video views through a sentiment analysis of titles and thumbnails

Geng CUI
, Sebastian Yu-Ho CHUNG^*
, Ling PENG
, Qiaofei WANG

^*Corresponding author for this work

Department of Marketing and International Business

Research output: Journal Publications › Journal Article (refereed) › peer-review

17 Citations (Scopus)

2 results

Filter

Finished
Style Is Queen! The Effect of Linguistic Complexity in Content Marketing from an Entropy Perspective (風格就是女王！從熵的視角來檢測語言複雜性對內容營銷的影響)
PENG, L. (PI), XIE, H. (CoI), CHUNG, Y. H. S. (CoI) & CUI, G. (CoI)
Research Grants Council (Hong Kong, China)
1/01/24 → 31/12/25
Project: Grant Research
The Design of Reward Menus in Crowdfunding
CHUNG, Y. H. S. (PI), CUI, G. (CoI) & PENG, L. (CoI)
LU Research Committee
1/04/22 → 31/03/24
Project: Grant Research