Clicks for money : Predicting video views through a sentiment analysis of titles and thumbnails

Geng CUI, Sebastian Yu-Ho CHUNG^*, Ling PENG, Qiaofei WANG

^*Corresponding author for this work

Department of Marketing and International Business

Research output: Journal Publications › Journal Article (refereed) › peer-review

1 Citation (Scopus)

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Finished
The Design of Reward Menus in Crowdfunding
CHUNG, Y. H. S. (PI), CUI, G. (CoI) & PENG, L. (CoI)
LU Research Committee
1/04/22 → 31/03/24
Project: Grant Research