Clicks for money : Predicting video views through a sentiment analysis of titles and thumbnails

Geng CUI, Sebastian Yu-Ho CHUNG^*, Ling PENG, Qiaofei WANG

^*Corresponding author for this work

Department of Marketing and International Business

Research output: Journal Publications › Journal Article (refereed) › peer-review

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Style Is Queen! The Effect of Linguistic Complexity in Content Marketing from an Entropy Perspective (風格就是女王！從熵的視角來檢測語言複雜性對內容營銷的影響)
CUI, G. (PI), XIE, H. (CoI), PENG, L. (CoI) & CHUNG, Y. H. S. (CoI)
Research Grants Council (HKSAR)
1/01/24 → 31/12/25
Project: Grant Research