Coca-Cola and Huiyuan (A) : antitrust barriers to buying top Chinese brands

Ping LIN (Editor), Wen ZHOU (Editor), Penelope CHAN (Editor)

    Research output: Scholarly Books | Reports | Literary WorksConsulting or Contract Research ReportResearch

    Abstract

    The Coca-Cola Company ("Coca-Cola") announced a plan in September 2008 to acquire China's biggest juice manufacturer, China Huiyuan Juice Group Limited ("Huiyuan"). This deal has triggered a public outcry rooted in nationalistic patriotism against Coca-Cola's acquisition. Local juice manufacturers have also protested, claiming that Coca-Cola's enhanced market position would drive them out of business. China's antitrust authorities rejected the deal in March 2009. In late July 2010, one of Huiyuan's major shareholders, Groupe Danone SA, sold its 23% stake in Huiyuan to a private equity firm. Coca-Cola's senior executives are mulling over what they have learned from the failed acquisition and what to do next: make a second attempt to acquire Huiyuan, purchase a minority stake in it, or simply focus on organic growth for business expansion in China. Case A covers the events up till a public hearing was planned by China's antitrust authorities in December 2008 regarding Coca-Cola's acquisition. Case B covers the remaining events up till early August 2010, including public response to the authorities’ ruling and Coca-Cola's strategic moves after the acquisition was rejected.
    Original languageEnglish
    PublisherAsia Case Research Centre, University of Hong Kong
    Publication statusPublished - 2011

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    China
    senior executive
    market position
    event
    patriotism
    shareholder
    purchase
    equity
    minority
    firm
    Group

    Cite this

    LIN, P., ZHOU, W., & CHAN, P. (Eds.) (2011). Coca-Cola and Huiyuan (A) : antitrust barriers to buying top Chinese brands. Asia Case Research Centre, University of Hong Kong.
    LIN, Ping (Editor) ; ZHOU, Wen (Editor) ; CHAN, Penelope (Editor). / Coca-Cola and Huiyuan (A) : antitrust barriers to buying top Chinese brands. Asia Case Research Centre, University of Hong Kong, 2011.
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    abstract = "The Coca-Cola Company ({"}Coca-Cola{"}) announced a plan in September 2008 to acquire China's biggest juice manufacturer, China Huiyuan Juice Group Limited ({"}Huiyuan{"}). This deal has triggered a public outcry rooted in nationalistic patriotism against Coca-Cola's acquisition. Local juice manufacturers have also protested, claiming that Coca-Cola's enhanced market position would drive them out of business. China's antitrust authorities rejected the deal in March 2009. In late July 2010, one of Huiyuan's major shareholders, Groupe Danone SA, sold its 23{\%} stake in Huiyuan to a private equity firm. Coca-Cola's senior executives are mulling over what they have learned from the failed acquisition and what to do next: make a second attempt to acquire Huiyuan, purchase a minority stake in it, or simply focus on organic growth for business expansion in China. Case A covers the events up till a public hearing was planned by China's antitrust authorities in December 2008 regarding Coca-Cola's acquisition. Case B covers the remaining events up till early August 2010, including public response to the authorities’ ruling and Coca-Cola's strategic moves after the acquisition was rejected.",
    editor = "Ping LIN and Wen ZHOU and Penelope CHAN",
    year = "2011",
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    LIN, P, ZHOU, W & CHAN, P (eds) 2011, Coca-Cola and Huiyuan (A) : antitrust barriers to buying top Chinese brands. Asia Case Research Centre, University of Hong Kong.

    Coca-Cola and Huiyuan (A) : antitrust barriers to buying top Chinese brands. / LIN, Ping (Editor); ZHOU, Wen (Editor); CHAN, Penelope (Editor).

    Asia Case Research Centre, University of Hong Kong, 2011.

    Research output: Scholarly Books | Reports | Literary WorksConsulting or Contract Research ReportResearch

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    A2 - LIN, Ping

    A2 - ZHOU, Wen

    A2 - CHAN, Penelope

    PY - 2011

    Y1 - 2011

    N2 - The Coca-Cola Company ("Coca-Cola") announced a plan in September 2008 to acquire China's biggest juice manufacturer, China Huiyuan Juice Group Limited ("Huiyuan"). This deal has triggered a public outcry rooted in nationalistic patriotism against Coca-Cola's acquisition. Local juice manufacturers have also protested, claiming that Coca-Cola's enhanced market position would drive them out of business. China's antitrust authorities rejected the deal in March 2009. In late July 2010, one of Huiyuan's major shareholders, Groupe Danone SA, sold its 23% stake in Huiyuan to a private equity firm. Coca-Cola's senior executives are mulling over what they have learned from the failed acquisition and what to do next: make a second attempt to acquire Huiyuan, purchase a minority stake in it, or simply focus on organic growth for business expansion in China. Case A covers the events up till a public hearing was planned by China's antitrust authorities in December 2008 regarding Coca-Cola's acquisition. Case B covers the remaining events up till early August 2010, including public response to the authorities’ ruling and Coca-Cola's strategic moves after the acquisition was rejected.

    AB - The Coca-Cola Company ("Coca-Cola") announced a plan in September 2008 to acquire China's biggest juice manufacturer, China Huiyuan Juice Group Limited ("Huiyuan"). This deal has triggered a public outcry rooted in nationalistic patriotism against Coca-Cola's acquisition. Local juice manufacturers have also protested, claiming that Coca-Cola's enhanced market position would drive them out of business. China's antitrust authorities rejected the deal in March 2009. In late July 2010, one of Huiyuan's major shareholders, Groupe Danone SA, sold its 23% stake in Huiyuan to a private equity firm. Coca-Cola's senior executives are mulling over what they have learned from the failed acquisition and what to do next: make a second attempt to acquire Huiyuan, purchase a minority stake in it, or simply focus on organic growth for business expansion in China. Case A covers the events up till a public hearing was planned by China's antitrust authorities in December 2008 regarding Coca-Cola's acquisition. Case B covers the remaining events up till early August 2010, including public response to the authorities’ ruling and Coca-Cola's strategic moves after the acquisition was rejected.

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    M3 - Consulting or Contract Research Report

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    LIN P, (ed.), ZHOU W, (ed.), CHAN P, (ed.). Coca-Cola and Huiyuan (A) : antitrust barriers to buying top Chinese brands. Asia Case Research Centre, University of Hong Kong, 2011.