Communicating stereotype-relevant information : how readily can people individuate?

Wai Lan, Vicki YEUNG, Yoshihisa KASHIMA

Research output: Journal PublicationsJournal Article (refereed)

2 Citations (Scopus)

Abstract

It is often suggested that people automatically form an impression of a target by using stereotypes. However, people can flexibly deploy different types of individuating processes, depending on the communicative context. We showed that people can individuate targets from their social category by communicating stereotype-inconsistent information (person–group individuation) when they are required to reproduce information about the targets and people can individuate targets from other individuals by communicating information that is distinctive about the targets (person–person individuation) when required to identify the targets. The participants' performance is unrelated to information memorability (Experiment 1) and is not affected by time pressure (Experiment 2). Humans' adaptive capacity for individuation is discussed.
Original languageEnglish
Pages (from-to)209-220
Number of pages12
JournalAsian Journal of Social Psychology
Volume13
Issue number4
DOIs
Publication statusPublished - 1 Dec 2010
Externally publishedYes

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Individuation
personality development
stereotype
experiment
performance

Cite this

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Communicating stereotype-relevant information : how readily can people individuate? / YEUNG, Wai Lan, Vicki; KASHIMA, Yoshihisa.

In: Asian Journal of Social Psychology, Vol. 13, No. 4, 01.12.2010, p. 209-220.

Research output: Journal PublicationsJournal Article (refereed)

TY - JOUR

T1 - Communicating stereotype-relevant information : how readily can people individuate?

AU - YEUNG, Wai Lan, Vicki

AU - KASHIMA, Yoshihisa

PY - 2010/12/1

Y1 - 2010/12/1

N2 - It is often suggested that people automatically form an impression of a target by using stereotypes. However, people can flexibly deploy different types of individuating processes, depending on the communicative context. We showed that people can individuate targets from their social category by communicating stereotype-inconsistent information (person–group individuation) when they are required to reproduce information about the targets and people can individuate targets from other individuals by communicating information that is distinctive about the targets (person–person individuation) when required to identify the targets. The participants' performance is unrelated to information memorability (Experiment 1) and is not affected by time pressure (Experiment 2). Humans' adaptive capacity for individuation is discussed.

AB - It is often suggested that people automatically form an impression of a target by using stereotypes. However, people can flexibly deploy different types of individuating processes, depending on the communicative context. We showed that people can individuate targets from their social category by communicating stereotype-inconsistent information (person–group individuation) when they are required to reproduce information about the targets and people can individuate targets from other individuals by communicating information that is distinctive about the targets (person–person individuation) when required to identify the targets. The participants' performance is unrelated to information memorability (Experiment 1) and is not affected by time pressure (Experiment 2). Humans' adaptive capacity for individuation is discussed.

UR - http://eprints.lib.hokudai.ac.jp/dspace/handle/2115/47525

UR - http://commons.ln.edu.hk/sw_master/456

U2 - 10.1111/j.1467-839X.2010.01313.x

DO - 10.1111/j.1467-839X.2010.01313.x

M3 - Journal Article (refereed)

VL - 13

SP - 209

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JO - Asian Journal of Social Psychology

JF - Asian Journal of Social Psychology

SN - 1367-2223

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