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Competition between foreign and domestic brands : a study of consumer purchases in China
Tsang Sing CHAN
,
Geng CUI
, Nan ZHOU
Department of Marketing and International Business
Research output
:
Journal Publications
›
Journal Article (refereed)
›
peer-review
21
Citations (Scopus)
Overview
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Social Sciences
China
100%
Marketing Strategy
25%
Ownership
25%
Durable Good
25%
Brand Management
25%
Market Share
25%
Multinational Company
25%