Conservative transformation : actively managed corporate volunteerism in Hong Kong

Our Hong Kong-based study used interviews with volunteers and other stakeholders to investigate the perceived integrity and commitment of firms’ adoption of actively managed corporate volunteerism (AMCV), to examine whether AMCV was removing barriers against voluntary community service work and to identify volunteers’ motives for AMCV involvement. Interviewees perceived that firms were adopting strategically instrumental approaches to AMCV, combining community service provision with corporate image promotion and/or with organisational development. They indicated that although AMCV was mobilizing people, who would not otherwise have chosen to volunteer, instances of ‘conscription’ were uncommon. Those who had served as volunteers described positive motives for their own involvement, such as altruism, principlism, self-development, loyalty to the firm and relationship building with colleagues and service recipients. Some expressed that volunteering had been a highly rewarding self-transformation experience. Our study also used the career orientations inventory (COI) to examine career anchors. COI scores indicated that non-governmental organisation (NGO)-based employees and some firm-based paid AMCVorganisers preferred the service/dedication to a cause anchor and that firm-based unpaid organisers-cum-participants preferred the lifestyle anchor. Volunteers without organiser roles had miscellaneous preferences but leaned toward the security anchor. From our findings, we argue that it would benefit all parties if firms, in close collaboration with NGOs, were to expand the range of volunteering opportunities that are available to employees and help them to choose activities and roles that are congruent with their career anchors, if they so wish.