Consumer adoption of Wi-Fi network : the role of security knowledge, perceived threat and security measures

Ge ZHAN; Hiu Kan, Ada WONG

doi:10.1145/3026480.3026481

Consumer adoption of Wi-Fi network : the role of security knowledge, perceived threat and security measures

Department of Marketing and International Business

Research output: Book Chapters | Papers in Conference Proceedings › Conference paper (refereed) › Research › peer-review

2 Citations (Scopus)

Abstract

In this paper, we developed conceptual frameworks for studying consumer adoption of Wi-Fi network and its security measures. We collected data from users of Wi-Fi network in a large insurance firm and universities in Hong Kong. The findings indicate that security knowledge is a significant mediator of attitude effect on Wi-Fi adoption. Furthermore, consumer adoption of security measures is influenced by security knowledge and perceived threat.

Original language	English
Title of host publication	Proceedings of 2017 8th International Conference on E-Education, E-Business, E-Management and E-Learning, IC4E 2017
Publisher	The Association for Computing Machinery, Inc.
Pages	1-5
Number of pages	5
ISBN (Print)	9781450348218
DOIs	https://doi.org/10.1145/3026480.3026481
Publication status	Published - 2017

Publication series

Name	ACM International Conference Proceeding Series

Keywords

Technology adoption
Wireless LAN
Wi-Fi, mobile commerce
Security

Access to Document

10.1145/3026480.3026481

Cite this

ZHAN, G., & WONG, H. K. A. (2017). Consumer adoption of Wi-Fi network : the role of security knowledge, perceived threat and security measures. In Proceedings of 2017 8th International Conference on E-Education, E-Business, E-Management and E-Learning, IC4E 2017 (pp. 1-5). (ACM International Conference Proceeding Series). The Association for Computing Machinery, Inc.. https://doi.org/10.1145/3026480.3026481

ZHAN, Ge ; WONG, Hiu Kan, Ada. / Consumer adoption of Wi-Fi network : the role of security knowledge, perceived threat and security measures. Proceedings of 2017 8th International Conference on E-Education, E-Business, E-Management and E-Learning, IC4E 2017. The Association for Computing Machinery, Inc., 2017. pp. 1-5 (ACM International Conference Proceeding Series).

@inproceedings{92c18bc7533a419f8e0fffc0e951062d,

title = "Consumer adoption of Wi-Fi network : the role of security knowledge, perceived threat and security measures",

abstract = "In this paper, we developed conceptual frameworks for studying consumer adoption of Wi-Fi network and its security measures. We collected data from users of Wi-Fi network in a large insurance firm and universities in Hong Kong. The findings indicate that security knowledge is a significant mediator of attitude effect on Wi-Fi adoption. Furthermore, consumer adoption of security measures is influenced by security knowledge and perceived threat.",

keywords = "Technology adoption, Wireless LAN, Wi-Fi, mobile commerce, Security",

author = "Ge ZHAN and WONG, {Hiu Kan, Ada}",

year = "2017",

doi = "10.1145/3026480.3026481",

language = "English",

isbn = "9781450348218",

series = "ACM International Conference Proceeding Series",

publisher = "The Association for Computing Machinery, Inc.",

pages = "1--5",

booktitle = "Proceedings of 2017 8th International Conference on E-Education, E-Business, E-Management and E-Learning, IC4E 2017",

}

ZHAN, G & WONG, HKA 2017, Consumer adoption of Wi-Fi network : the role of security knowledge, perceived threat and security measures. in Proceedings of 2017 8th International Conference on E-Education, E-Business, E-Management and E-Learning, IC4E 2017. ACM International Conference Proceeding Series, The Association for Computing Machinery, Inc., pp. 1-5. https://doi.org/10.1145/3026480.3026481

Consumer adoption of Wi-Fi network : the role of security knowledge, perceived threat and security measures. / ZHAN, Ge; WONG, Hiu Kan, Ada.
Proceedings of 2017 8th International Conference on E-Education, E-Business, E-Management and E-Learning, IC4E 2017. The Association for Computing Machinery, Inc., 2017. p. 1-5 (ACM International Conference Proceeding Series).

Research output: Book Chapters | Papers in Conference Proceedings › Conference paper (refereed) › Research › peer-review

TY - GEN

T1 - Consumer adoption of Wi-Fi network : the role of security knowledge, perceived threat and security measures

AU - ZHAN, Ge

AU - WONG, Hiu Kan, Ada

PY - 2017

Y1 - 2017

N2 - In this paper, we developed conceptual frameworks for studying consumer adoption of Wi-Fi network and its security measures. We collected data from users of Wi-Fi network in a large insurance firm and universities in Hong Kong. The findings indicate that security knowledge is a significant mediator of attitude effect on Wi-Fi adoption. Furthermore, consumer adoption of security measures is influenced by security knowledge and perceived threat.

AB - In this paper, we developed conceptual frameworks for studying consumer adoption of Wi-Fi network and its security measures. We collected data from users of Wi-Fi network in a large insurance firm and universities in Hong Kong. The findings indicate that security knowledge is a significant mediator of attitude effect on Wi-Fi adoption. Furthermore, consumer adoption of security measures is influenced by security knowledge and perceived threat.

KW - Technology adoption

KW - Wireless LAN

KW - Wi-Fi, mobile commerce

KW - Security

UR - http://commons.ln.edu.hk/sw_master/5517

UR - http://www.scopus.com/inward/record.url?scp=85015666967&partnerID=8YFLogxK

U2 - 10.1145/3026480.3026481

DO - 10.1145/3026480.3026481

M3 - Conference paper (refereed)

SN - 9781450348218

T3 - ACM International Conference Proceeding Series

SP - 1

EP - 5

BT - Proceedings of 2017 8th International Conference on E-Education, E-Business, E-Management and E-Learning, IC4E 2017

PB - The Association for Computing Machinery, Inc.

ER -

ZHAN G, WONG HKA. Consumer adoption of Wi-Fi network : the role of security knowledge, perceived threat and security measures. In Proceedings of 2017 8th International Conference on E-Education, E-Business, E-Management and E-Learning, IC4E 2017. The Association for Computing Machinery, Inc. 2017. p. 1-5. (ACM International Conference Proceeding Series). doi: 10.1145/3026480.3026481

Consumer adoption of Wi-Fi network : the role of security knowledge, perceived threat and security measures

Abstract

Publication series

Keywords

Access to Document

Other files and links

Fingerprint

Cite this