Consumer adoption of Wi-Fi network : the role of security knowledge, perceived threat and security measures

Research output: Book Chapters | Papers in Conference ProceedingsConference paper (refereed)Researchpeer-review

Abstract

In this paper, we developed conceptual frameworks for studying consumer adoption of Wi-Fi network and its security measures. We collected data from users of Wi-Fi network in a large insurance firm and universities in Hong Kong. The findings indicate that security knowledge is a significant mediator of attitude effect on Wi-Fi adoption. Furthermore, consumer adoption of security measures is influenced by security knowledge and perceived threat.
Original languageEnglish
Title of host publicationProceedings of the 8th international conference on e-education, e-business, e-management and e-learning
PublisherThe Association for Computing Machinery, Inc.
Pages1-5
Number of pages5
ISBN (Print)9781450348218
DOIs
Publication statusPublished - 1 Jan 2017

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Wi-Fi
Threat
Hong Kong
Mediator
Conceptual framework
Insurance

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ZHAN, G., & WONG, H. K. A. (2017). Consumer adoption of Wi-Fi network : the role of security knowledge, perceived threat and security measures. In Proceedings of the 8th international conference on e-education, e-business, e-management and e-learning (pp. 1-5). The Association for Computing Machinery, Inc.. https://doi.org/10.1145/3026480.3026481
ZHAN, Ge ; WONG, Hiu Kan, Ada. / Consumer adoption of Wi-Fi network : the role of security knowledge, perceived threat and security measures. Proceedings of the 8th international conference on e-education, e-business, e-management and e-learning. The Association for Computing Machinery, Inc., 2017. pp. 1-5
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ZHAN, G & WONG, HKA 2017, Consumer adoption of Wi-Fi network : the role of security knowledge, perceived threat and security measures. in Proceedings of the 8th international conference on e-education, e-business, e-management and e-learning. The Association for Computing Machinery, Inc., pp. 1-5. https://doi.org/10.1145/3026480.3026481

Consumer adoption of Wi-Fi network : the role of security knowledge, perceived threat and security measures. / ZHAN, Ge; WONG, Hiu Kan, Ada.

Proceedings of the 8th international conference on e-education, e-business, e-management and e-learning. The Association for Computing Machinery, Inc., 2017. p. 1-5.

Research output: Book Chapters | Papers in Conference ProceedingsConference paper (refereed)Researchpeer-review

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ZHAN G, WONG HKA. Consumer adoption of Wi-Fi network : the role of security knowledge, perceived threat and security measures. In Proceedings of the 8th international conference on e-education, e-business, e-management and e-learning. The Association for Computing Machinery, Inc. 2017. p. 1-5 https://doi.org/10.1145/3026480.3026481