In this paper, we developed conceptual frameworks for studying consumer adoption of Wi-Fi network and its security measures. We collected data from users of Wi-Fi network in a large insurance firm and universities in Hong Kong. The findings indicate that security knowledge is a significant mediator of attitude effect on Wi-Fi adoption. Furthermore, consumer adoption of security measures is influenced by security knowledge and perceived threat.
|Title of host publication||Proceedings of the 8th international conference on e-education, e-business, e-management and e-learning|
|Publisher||The Association for Computing Machinery, Inc.|
|Number of pages||5|
|Publication status||Published - 1 Jan 2017|
ZHAN, G., & WONG, H. K. A. (2017). Consumer adoption of Wi-Fi network : the role of security knowledge, perceived threat and security measures. In Proceedings of the 8th international conference on e-education, e-business, e-management and e-learning (pp. 1-5). The Association for Computing Machinery, Inc.. https://doi.org/10.1145/3026480.3026481