Consumer adoption of Wi-Fi network : the role of security knowledge, perceived threat and security measures

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Abstract

In this paper, we developed conceptual frameworks for studying consumer adoption of Wi-Fi network and its security measures. We collected data from users of Wi-Fi network in a large insurance firm and universities in Hong Kong. The findings indicate that security knowledge is a significant mediator of attitude effect on Wi-Fi adoption. Furthermore, consumer adoption of security measures is influenced by security knowledge and perceived threat.
Original languageEnglish
Title of host publicationProceedings of the 8th international conference on e-education, e-business, e-management and e-learning
PublisherThe Association for Computing Machinery, Inc.
Pages1-5
Number of pages5
ISBN (Print)9781450348218
DOIs
Publication statusPublished - 1 Jan 2017

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