Consumer adoption of Wi-Fi network : the role of security knowledge, perceived threat and security measures

Ge ZHAN; Hiu Kan, Ada WONG

doi:10.1145/3026480.3026481

Consumer adoption of Wi-Fi network : the role of security knowledge, perceived threat and security measures

Department of Marketing and International Business

Research output: Book Chapters | Papers in Conference Proceedings › Conference paper (refereed) › Research › peer-review

2 Citations (Scopus)

Abstract

In this paper, we developed conceptual frameworks for studying consumer adoption of Wi-Fi network and its security measures. We collected data from users of Wi-Fi network in a large insurance firm and universities in Hong Kong. The findings indicate that security knowledge is a significant mediator of attitude effect on Wi-Fi adoption. Furthermore, consumer adoption of security measures is influenced by security knowledge and perceived threat.

Original language	English
Title of host publication	Proceedings of the 8th international conference on e-education, e-business, e-management and e-learning
Publisher	The Association for Computing Machinery, Inc.
Pages	1-5
Number of pages	5
ISBN (Print)	9781450348218
DOIs	https://doi.org/10.1145/3026480.3026481
Publication status	Published - 1 Jan 2017

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10.1145/3026480.3026481

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Consumer adoption of Wi-Fi network : the role of security knowledge, perceived threat and security measures. / ZHAN, Ge; WONG, Hiu Kan, Ada.
Proceedings of the 8th international conference on e-education, e-business, e-management and e-learning. The Association for Computing Machinery, Inc., 2017. p. 1-5.

Research output: Book Chapters | Papers in Conference Proceedings › Conference paper (refereed) › Research › peer-review

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AB - In this paper, we developed conceptual frameworks for studying consumer adoption of Wi-Fi network and its security measures. We collected data from users of Wi-Fi network in a large insurance firm and universities in Hong Kong. The findings indicate that security knowledge is a significant mediator of attitude effect on Wi-Fi adoption. Furthermore, consumer adoption of security measures is influenced by security knowledge and perceived threat.

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Consumer adoption of Wi-Fi network : the role of security knowledge, perceived threat and security measures

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