By adopting regression and time series analysis, this article tries to quantify people’s enthusiasm towards beauty based on sales performance of cosmetics product in previous years in China. The basic assumption in this paper is that people’s attitude towards beauty is positively associated with their purchase behavior of cosmetics product.
|Title of host publication||2016 Global Marketing Conference at Hong Kong Proceedings|
|Publisher||Global Alliance of Marketing and Management Associations|
|Number of pages||5|
|Publication status||Published - 1 Jul 2016|
- consumer attitude
- cosmetics industry
- daily consumption structure