Consumer attitude towards beauty in China : evidence from cosmetics industry in China

Geng CUI, Fang YANG

Research output: Book Chapters | Papers in Conference ProceedingsConference paper (refereed)

Abstract

By adopting regression and time series analysis, this article tries to quantify people’s enthusiasm towards beauty based on sales performance of cosmetics product in previous years in China. The basic assumption in this paper is that people’s attitude towards beauty is positively associated with their purchase behavior of cosmetics product.
Original languageEnglish
Title of host publication2016 Global Marketing Conference at Hong Kong Proceedings
PublisherGlobal Alliance of Marketing and Management Associations
Pages1607-1611
Number of pages5
DOIs
Publication statusPublished - 1 Jul 2016

Keywords

  • China
  • beauty
  • consumer attitude
  • cosmetics industry
  • daily consumption structure

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  • Cite this

    CUI, G., & YANG, F. (2016). Consumer attitude towards beauty in China : evidence from cosmetics industry in China. In 2016 Global Marketing Conference at Hong Kong Proceedings (pp. 1607-1611). Global Alliance of Marketing and Management Associations. https://doi.org/10.15444/GMC2016.11.05.03