Consumer attitude towards beauty in China : evidence from cosmetics industry in China

Geng CUI; Fang YANG

doi:10.15444/GMC2016.11.05.03

Consumer attitude towards beauty in China : evidence from cosmetics industry in China

Research output: Book Chapters | Papers in Conference Proceedings › Conference paper (refereed) › Research › peer-review

Abstract

By adopting regression and time series analysis, this article tries to quantify people’s enthusiasm towards beauty based on sales performance of cosmetics product in previous years in China. The basic assumption in this paper is that people’s attitude towards beauty is positively associated with their purchase behavior of cosmetics product.

Original language	English
Title of host publication	2016 Global Marketing Conference at Hong Kong Proceedings
Publisher	Global Alliance of Marketing and Management Associations
Pages	1607-1611
Number of pages	5
DOIs	https://doi.org/10.15444/GMC2016.11.05.03
Publication status	Published - 1 Jul 2016

Keywords

China
beauty
consumer attitude
cosmetics industry
daily consumption structure

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10.15444/GMC2016.11.05.03

Cite this

@inproceedings{717b3f2bcfb549f59f6d395a46f504c6,

title = "Consumer attitude towards beauty in China : evidence from cosmetics industry in China",

abstract = "By adopting regression and time series analysis, this article tries to quantify people{\textquoteright}s enthusiasm towards beauty based on sales performance of cosmetics product in previous years in China. The basic assumption in this paper is that people{\textquoteright}s attitude towards beauty is positively associated with their purchase behavior of cosmetics product.",

keywords = "China, beauty, consumer attitude, cosmetics industry, daily consumption structure",

author = "Geng CUI and Fang YANG",

year = "2016",

month = jul,

day = "1",

doi = "10.15444/GMC2016.11.05.03",

language = "English",

pages = "1607--1611",

booktitle = "2016 Global Marketing Conference at Hong Kong Proceedings",

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}

Consumer attitude towards beauty in China : evidence from cosmetics industry in China. / CUI, Geng; YANG, Fang.
2016 Global Marketing Conference at Hong Kong Proceedings. Global Alliance of Marketing and Management Associations, 2016. p. 1607-1611.

Research output: Book Chapters | Papers in Conference Proceedings › Conference paper (refereed) › Research › peer-review

TY - GEN

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AU - CUI, Geng

AU - YANG, Fang

PY - 2016/7/1

Y1 - 2016/7/1

N2 - By adopting regression and time series analysis, this article tries to quantify people’s enthusiasm towards beauty based on sales performance of cosmetics product in previous years in China. The basic assumption in this paper is that people’s attitude towards beauty is positively associated with their purchase behavior of cosmetics product.

AB - By adopting regression and time series analysis, this article tries to quantify people’s enthusiasm towards beauty based on sales performance of cosmetics product in previous years in China. The basic assumption in this paper is that people’s attitude towards beauty is positively associated with their purchase behavior of cosmetics product.

KW - China

KW - beauty

KW - consumer attitude

KW - cosmetics industry

KW - daily consumption structure

UR - http://commons.ln.edu.hk/sw_master/5431

U2 - 10.15444/GMC2016.11.05.03

DO - 10.15444/GMC2016.11.05.03

M3 - Conference paper (refereed)

SP - 1607

EP - 1611

BT - 2016 Global Marketing Conference at Hong Kong Proceedings

PB - Global Alliance of Marketing and Management Associations

ER -

Consumer attitude towards beauty in China : evidence from cosmetics industry in China

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Keywords

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