Consumer attitudes toward marketing in a transitional economy : a replication and extension

Tsang Sing CHAN, Geng CUI

Research output: Journal PublicationsJournal Article (refereed)

38 Citations (Scopus)

Abstract

Burgeoning consumerism in transitional economies has significant implications for both multinational corporations and local companies. Based on a survey of four cities in mainland China, this research examines consumer attitudes toward marketing, and compares the findings with those of previous studies of other economies. The results suggest that consumers in mainland China are less critical of marketing than their counterparts in advanced economies. Furthermore, consumer attitudes toward marketing, beliefs about business, and their interactions have significant effects on consumer satisfaction. The implications for marketing operations in transitional economies and avenues for future research are explored.
Original languageEnglish
Pages (from-to)10-26
Number of pages17
JournalJournal of Consumer Marketing
Volume21
Issue number1
DOIs
Publication statusPublished - 1 Mar 2004

Fingerprint

Consumer attitudes
Marketing
Replication
Transitional economies
Mainland China
Multinational corporations
Consumer satisfaction
Consumerism
Interaction

Keywords

  • China
  • Customer satisfaction
  • Economic change
  • Marketing intelligence
  • National economy

Cite this

@article{b3a091b573984bf68e5d6ae695003cea,
title = "Consumer attitudes toward marketing in a transitional economy : a replication and extension",
abstract = "Burgeoning consumerism in transitional economies has significant implications for both multinational corporations and local companies. Based on a survey of four cities in mainland China, this research examines consumer attitudes toward marketing, and compares the findings with those of previous studies of other economies. The results suggest that consumers in mainland China are less critical of marketing than their counterparts in advanced economies. Furthermore, consumer attitudes toward marketing, beliefs about business, and their interactions have significant effects on consumer satisfaction. The implications for marketing operations in transitional economies and avenues for future research are explored.",
keywords = "China, Customer satisfaction, Economic change, Marketing intelligence, National economy",
author = "CHAN, {Tsang Sing} and Geng CUI",
year = "2004",
month = "3",
day = "1",
doi = "10.1108/07363760410513932",
language = "English",
volume = "21",
pages = "10--26",
journal = "Journal of Consumer Marketing",
issn = "0736-3761",
publisher = "Emerald Group Publishing Ltd.",
number = "1",

}

Consumer attitudes toward marketing in a transitional economy : a replication and extension. / CHAN, Tsang Sing; CUI, Geng.

In: Journal of Consumer Marketing, Vol. 21, No. 1, 01.03.2004, p. 10-26.

Research output: Journal PublicationsJournal Article (refereed)

TY - JOUR

T1 - Consumer attitudes toward marketing in a transitional economy : a replication and extension

AU - CHAN, Tsang Sing

AU - CUI, Geng

PY - 2004/3/1

Y1 - 2004/3/1

N2 - Burgeoning consumerism in transitional economies has significant implications for both multinational corporations and local companies. Based on a survey of four cities in mainland China, this research examines consumer attitudes toward marketing, and compares the findings with those of previous studies of other economies. The results suggest that consumers in mainland China are less critical of marketing than their counterparts in advanced economies. Furthermore, consumer attitudes toward marketing, beliefs about business, and their interactions have significant effects on consumer satisfaction. The implications for marketing operations in transitional economies and avenues for future research are explored.

AB - Burgeoning consumerism in transitional economies has significant implications for both multinational corporations and local companies. Based on a survey of four cities in mainland China, this research examines consumer attitudes toward marketing, and compares the findings with those of previous studies of other economies. The results suggest that consumers in mainland China are less critical of marketing than their counterparts in advanced economies. Furthermore, consumer attitudes toward marketing, beliefs about business, and their interactions have significant effects on consumer satisfaction. The implications for marketing operations in transitional economies and avenues for future research are explored.

KW - China

KW - Customer satisfaction

KW - Economic change

KW - Marketing intelligence

KW - National economy

UR - http://commons.ln.edu.hk/sw_master/2493

U2 - 10.1108/07363760410513932

DO - 10.1108/07363760410513932

M3 - Journal Article (refereed)

VL - 21

SP - 10

EP - 26

JO - Journal of Consumer Marketing

JF - Journal of Consumer Marketing

SN - 0736-3761

IS - 1

ER -