Consumer Envy and Foreign Product Purchase: The Roles of Brand Cultural Symbolism and National Representativeness

Patrick POON

Consumer Envy and Foreign Product Purchase: The Roles of Brand Cultural Symbolism and National Representativeness

Lingnan University

Research output: Other Conference Contributions › Conference Paper (other) › Other Conference Paper › peer-review

Original language	English
Publication status	Published - 10 Jun 2019
Event	SIBR-Thammasat 2019 Conference on Interdisciplinary Business & Economic Research: The Interdisciplinary Approach to Research, Innovation and Practice - Bangkok, Thailand Duration: 9 Jun 2019 → 10 Jun 2019 http://sibresearch.org/past-2019-bangkok.html

Conference

Conference	SIBR-Thammasat 2019 Conference on Interdisciplinary Business & Economic Research
Country/Territory	Thailand
City	Bangkok
Period	9/06/19 → 10/06/19
Internet address	http://sibresearch.org/past-2019-bangkok.html

Cite this

@conference{f8e30b06ae3c45b8a0feac52641cd49b,

title = "Consumer Envy and Foreign Product Purchase: The Roles of Brand Cultural Symbolism and National Representativeness",

author = "Patrick POON",

year = "2019",

month = jun,

day = "10",

language = "English",

note = "SIBR-Thammasat 2019 Conference on Interdisciplinary Business & Economic Research : The Interdisciplinary Approach to Research, Innovation and Practice ; Conference date: 09-06-2019 Through 10-06-2019",

url = "http://sibresearch.org/past-2019-bangkok.html",

}

Consumer Envy and Foreign Product Purchase: The Roles of Brand Cultural Symbolism and National Representativeness. / POON, Patrick.
2019. Paper presented at SIBR-Thammasat 2019 Conference on Interdisciplinary Business & Economic Research, Bangkok, Thailand.

Research output: Other Conference Contributions › Conference Paper (other) › Other Conference Paper › peer-review