Consumer Envy and Foreign Product Purchase: The Roles of Brand Cultural Symbolism and National Representativeness

Research output: Other Conference ContributionsConference Paper (other)Other Conference Paperpeer-review

Conference

ConferenceSIBR-Thammasat 2019 Conference on Interdisciplinary Business & Economic Research
CountryThailand
CityBangkok
Period9/06/1910/06/19
Internet address

Cite this

POON, P. (2019). Consumer Envy and Foreign Product Purchase: The Roles of Brand Cultural Symbolism and National Representativeness. Paper presented at SIBR-Thammasat 2019 Conference on Interdisciplinary Business & Economic Research, Bangkok, Thailand.