|Publication status||Published - 10 Jun 2019|
|Event||SIBR-Thammasat 2019 Conference on Interdisciplinary Business & Economic Research: The Interdisciplinary Approach to Research, Innovation and Practice - Bangkok, Thailand|
Duration: 9 Jun 2019 → 10 Jun 2019
|Conference||SIBR-Thammasat 2019 Conference on Interdisciplinary Business & Economic Research|
|Period||9/06/19 → 10/06/19|
POON, P. (2019). Consumer Envy and Foreign Product Purchase: The Roles of Brand Cultural Symbolism and National Representativeness. Paper presented at SIBR-Thammasat 2019 Conference on Interdisciplinary Business & Economic Research, Bangkok, Thailand.