Consumer Reactions to CSR Brands: The Role of Face Concern

Lisa WAN, Patrick POON, Chunling YU

Research output: Other Conference ContributionsConference Paper (other)Other Conference Paperpeer-review

Original languageEnglish
Publication statusPublished - 2011
Event2011 KAMS Spring International Conference: Marketing and Global Trends - Samsung Building, Yonsei University, Seoul, Korea, Republic of
Duration: 28 May 201128 May 2011


Conference2011 KAMS Spring International Conference
Country/TerritoryKorea, Republic of
OtherKAMS and Yonsei University
Internet address

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