Consumer Reactions to CSR Brands: The Role of Face Concern

Lisa WAN, Patrick POON, Chunling YU

Research output: Other Conference ContributionsConference Paper (other)

Original languageEnglish
Publication statusPublished - 2011
Event2011 KAMS Spring International Conference: Marketing and Global Trends - Samsung Building, Yonsei University, Seoul, Korea, Republic of
Duration: 28 May 201128 May 2011
https://www.kams.org/3-2e.html

Conference

Conference2011 KAMS Spring International Conference
CountryKorea, Republic of
CitySeoul
Period28/05/1128/05/11
OtherKAMS and Yonsei University
Internet address

Cite this

WAN, L., POON, P., & YU, C. (2011). Consumer Reactions to CSR Brands: The Role of Face Concern. Paper presented at 2011 KAMS Spring International Conference, Seoul, Korea, Republic of.