Consumer Reactions to CSR Brands: The Role of Face Concern

Research output: Other Conference Contributions › Conference Paper (other) › Other Conference Paper › peer-review

Original language	English
Publication status	Published - 2011
Event	2011 KAMS Spring International Conference: Marketing and Global Trends - Samsung Building, Yonsei University, Seoul, Korea, Republic of Duration: 28 May 2011 → 28 May 2011 https://www.kams.org/3-2e.html

Conference	2011 KAMS Spring International Conference
Country/Territory	Korea, Republic of
City	Seoul
Period	28/05/11 → 28/05/11
Other	KAMS and Yonsei University
Internet address	https://www.kams.org/3-2e.html

Cite this

@conference{0661b1bbef1c4750a27056f708558a95,

title = "Consumer Reactions to CSR Brands: The Role of Face Concern",

author = "Lisa WAN and Patrick POON and Chunling YU",

year = "2011",

language = "English",

note = "2011 KAMS Spring International Conference : Marketing and Global Trends ; Conference date: 28-05-2011 Through 28-05-2011",

url = "https://www.kams.org/3-2e.html",

}