Consumer Trust in Service Brand and in Frontline Service Personnel: Impact on Co-Production and Value Co-Creation Behavior - A Cross-Country Study

Sherriff T.K. LUK, Esther Ling Yee LI, Ben S. C. LIU

Research output: Book Chapters | Papers in Conference Proceedings › Conference paper (refereed) › Research › peer-review

Fingerprint

Dive into the research topics of 'Consumer Trust in Service Brand and in Frontline Service Personnel: Impact on Co-Production and Value Co-Creation Behavior - A Cross-Country Study'. Together they form a unique fingerprint.

Social Sciences

Computer Science