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Consumer Trust in Service Brand and in Frontline Service Personnel: Impact on Co-Production and Value Co-Creation Behavior - A Cross-Country Study

  • Sherriff T.K. LUK
  • , Esther Ling Yee LI
  • , Ben S. C. LIU

Research output: Book Chapters | Papers in Conference Proceedings › Conference paper (refereed) › Research › peer-review

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